You must answer any 2 questions of the 4 questions provided by Marketing Management. Approximately 1000 – 1250 words per question. If needed, use in-text citation.

Question 1
Critically discuss the benefits that building brand equity brings to the customer and the company marketing the brand. Illustrate your answer with examples.
And/Or
Question 2
Explore the value of auditing of the variables in the marketing environment from the perspective of the Marketing Manager.
And/Or
Question 3
Marketers need to plan their marketing communications strategy effectively. Critically assess the different stages of communications planning that are essential to the delivery of an integrated marketing communications strategy.
And/Or
Question 4
Critically discuss how a firms marketing strategy is influenced by the process of segmenting, targeting and positioning.

“Write an essay (with introduction and conclusion) on the suggested topic.
Your introduction should include the thesis statement – main idea of the paper (here is more detailed explanation – https://essayshark.com/blog/how-to-write-a-thesis-statement-to-make-it-clear/). Don’t include any new information in the conclusion. It should  restate the thesis statement of the paper.
Support your ideas with relevant arguments and examples (in-text citations). List 2-3 sources in the references. Make sure you stick to a required formatting style. Get benefits of these sources citationmachine.net and easybib.com.
MLA format – https://owl.english.purdue.edu/owl/resource/747/01/ https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_in_text_citations_the_basics.html”

“Write an essay (with introduction and conclusion) on the suggested topic.
Your introduction should include the thesis statement – main idea of the paper (here is more detailed explanation – https://essayshark.com/blog/how-to-write-a-thesis-statement-to-make-it-clear/). Don’t include any new information in the conclusion. It should  restate the thesis statement of the paper.
Support your ideas with relevant arguments and examples (in-text citations). List 2-3 sources in the references. Make sure you stick to a required formatting style. Get benefits of these sources citationmachine.net and easybib.com.
MLA format – https://owl.english.purdue.edu/owl/resource/747/01/ https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_in_text_citations_the_basics.html”

Chapters 15 and 16:
(18) The textbook enumerate several benefits from direct foreign investment. Which of these benefits apply to the MNC’s direct foreign investment?

Chapter 17:
(19) Does it appear that the MNC has had a large capital budget for foreign projects recently?
(20) Identify the countries where the MNC has recently implemented new projects. (This can usually be determined by reviewing the geographical segment data in the annual report and assessing the change in the MNC’s assets in each geographic region over the last few years.)
(21) Has the MNC undergone any restructuring (including international acquisitions or divestitures) recently? If so, describe the restructuring. Does this restructuring reflect a change in the focus of the MNC’s business?

Assume that a very close friend of yours has been diagnosed with glioblastoma multiforme and asks your advice for the best available treatment. After searching the internet, identify an innovative molecular treatment based on medical evidence.
Write a succinct report providing an educated advice to your friend (with cited scientific references) explaining the mechanisms of action of the innovative treatment of your choice (ie how it interferes with the molecular and cellular processes of glioblastoma) and evidence of its clinical efficacy by comparing its outcome with standard treatments.

What logical fallacies have you been most prone to using?  What fallacies have others used against you?  Discuss at least FOUR fallacies and come up with an original example to illustrate each.  How do you think you can avoid these fallacies in the future?

Each discussion post should be at least 250

Every person has a story that has led them to a career. Since there are a variety of health professions that “help” others, please go beyond your initial interaction or experience with physical therapy, and share the deeper story that has confirmed your decision to specifically pursue physical therapy as your career

Foundation of Ethics Dr. Kings Letter from the Birmingham Jail, 1963
https://youtu.be/7o-LFt5m17U

Dr. King discussed the difference between “just” and “unjust” laws in his “Letter from the Birmingham Jail.”  Some laws are ethical, and some aren’t, in other words.  Briefly discuss one current law you think is unjust (unethical) OR discuss some behavior that is legal but unethical and justify (give reasons for) your point of view.  Each discussion post you write should be at least 250 words