BACKGROUND:
You are a marketing manager for an airline company (choose a name the company), that hired you 6 months ago. During your time, you have noticed that the airline has not been doing a good job marketing itself. Their reputation in the airline industry has suffered tremendously due to the following:
Mechanical errors that resulted in a plane crash 3 months ago (there was no loss of life)
Poor customer service
Numerous late departures and arrivals

ASSIGNMENT:
Develop a marketing plan of how to turn around the reputation of the airline. Include the following:
Executive summary
Table of contents
Situation analysis (discuss the current situation)
Marketing Tactics (the strategies you as a marketing manager that you would employ to turn the situation around)
Discuss the risks to the company if immediate action is not taken.

COMPONENTS OF A GREAT PAPER:
APA format including work cited page
Subheadings for each section
Address all points above in detail
Sources supporting the strategies chosen (This can be examples of other companies that went through similar situations and how they overcame this challenge(s) by employing this strategy).
No more than 3 pages. (This does not include the title page and your reference page.)
Your point of view
Conclusion that summarizes the points made in the paper

Note: This assignment is not based on a real company. This is a fictious airline. The purpose of this exercise is to ensure you understand how to build a marketing plan.

Provide the following information for the second brand of your company:
12) What is the name of your brand?
13) What is the target market of your brand?
14) Explain the step-by-step process that you used to select your target market and include the GE Matrix that you created at the end of that process (for more information, review The step by step process for Targeting in BB > Content > Markstrat Material; 15 points)
15) Based on the Market Share data, who are the top three competitors of your brand? (Your top competitors are brands with the highest levels of market share in your target market; 3 points)
16) What are the Brand Awareness by Consumer Segment percentages of your brand and your top two competitors in your target market? (3 points)
17) What are the Brand Characteristics of your brand and your top two competitors? (3 points)
18) What percentage of your target market would choose Specialty Stores, Mass Merchandisers, and Online Stores to purchase a product in the Sonites Industry? (3 points)
19) What percentage of Specialty Stores, Mass Merchandisers, and Online Stores Carry your brand? (see Distribution Panel; 3 points)
20) How many units did you sell during the last period? What was the inventory at the end of that period (see Production Report)? What is Market size broken down by consumer segment (in thousands of units) estimations for next period (see Market Forecast)? (7 points)
21) What are the estimated Purchase Intentions by Consumer Segment percentages for your brand (see Consumer Survey & Panel; 5 points)?
22) Based on your answer to question 11, how many units should you manufacture in the current period? (8 points)

using http://markstrat7.stratxsimulations.com/
PAK: LMW-B26XY
Industry name: Berlin
Team name: S
Pass: 6637

Victoria Secret is currently struggling to stay afloat. As a result, they find themselves having to close a number of stores. The are struggling particularly with millennials.
Look at the company and discuss why they are not doing well.

ASSIGNMENT:
Write a paper explaining the following:

Why are millennials not flocking to Victoria Secret?
What are Victoria Secrets’ strengths, weaknesses, opportunites and threats?
What is Victoria Secret not doing well causing them to have to close stores?
How could Victoria Secret take advantage of the situation causesd by COVID to market their products?
In your opinion is Victoria Secret a thing of the past or is it possible to revive their brand? Is so why? If not why?

COMPONENTS OF A GREAT PAPER:
APA format including work cited page
Subheadings for each section
Address all points above in detail
Sources supporting the strategies chosen (This can be examples of other companies that went through similar situations and how they overcame this challenge(s) by employing this strategy).
No more than 3 pages. (This does not include the title page and your reference page.)
Your point of view
Conclusion that summarizes the points made in the paper

Respond to the following student responses provided based on the following Prompt 1  (Each Response should be 137 words)

Prompt:
Do you agree with Marx that the process of alienation occurs among workers?  Has digital technology exacerbated the process of alienation among some workers?  Think of specific examples.  Do you agree that individuals a species being?  What type of economic system would allow humans to best realize their species-being?
Student Response 1:
I do not feel this is a yes or no answer, it depends more on the context of how someone perceives it.  Regarding alienation of the worker from their product I do not feel that is entirely accurate, if so, no new products would ever be produced.  Man, daily strives to create new objects that are bigger and better products, or smaller and sleeker.  Case in point, the camcorder, when I was growing up most camcorders were the size of a briefcase held on someones shoulder, today for $1000, you anyone can own a camcorder small enough to fit in your hand.  Music is the same way, I have Bluetooth ear buds that I pop in when I go to the gym, (telling my age here) but I had a Walkman when I was younger with a wired cord for both a cassette player and for a simple radio.  So, in that aspect no I do not agree that Marx was correct, situationally http://72.15.246.183/pasquotankncnw/images/homepagewatermark.jpgcorrect maybe but not completely.  As for alienation of the worker from other workers yes, I believe that is correct.  I believe everyone has experienced this, working harder, being more productive than the next person to stand out for recognition and reward so not to blend in with the crowd.  This is a dual edge sword, when management views you as expendable they have a tendency of treating you as such, when you stand out and separate yourself from the pack not only do you receive recognition for your determination, but also soak up the spotlight when punitive actions are being handed down also.  Each economic system is slightly flawed, but I would suggest either Traditional or Market.  Traditional would be beneficial because it would require people to become self-sufficient and stop looking for handouts, geologically this would not be sufficient as obtaining foreign goods would take forever to get.  A market economy provides services and goods through supply and demand, self-explanatory.  Consequently, where both falls short is, there are many people in every country that rely heavily on command economics.  Welfare and unemployment are examples of this where people are heavily dependent on the government for their daily life.  Devils advocate side of this is, there are many people, who without a heavily structured and guiding invisible hand, would fall into anarchy.  So I honestly believe parts of all three are needed, or at bare minimum a hybrid that incorporates certain measures from all three and disregards the negatives, I dont think we will see an economic structure like that in this lifetime. 

Student Response 2
I can agree with Marx that the employee can become a commodity and can be the worst kind of commodities. Employees are seen as replaceable. Employees are not seen as a valuable commodity. Ive heard a saying that if you leave there are five more to replace you. This is detrimental to the employees mental health and loyalty to a business since they are so eagerly ready to replace them. With an employee unhappy to be working then the employee can distant themselves and feel alienated from the work. The employee is then disgruntled and can ruin the mind by constantly being so unhappy all the time. Technology has alienated human more than just in the workplace especially since the nation being under quarantine during the corona outbreak. We rely on technology for everything now. There is no human interaction. We can order food, groceries, clothing, and everything in between to have it delivered to our homes and never actually connect or have a conversation with another human being. I can agree that individuals can possess their species-being. If a person has located their passion in life and make a living doing that passion then the person has found their species-being. 

    Assignment 3
                                                    Organizational Change
Conduct a research and select one of the fortune 500 company and examine the organizational change initiative. Compose a PowerPoint presentation (10-12 slides) to evaluate the organizational change initiative considering the following:
Find an example of a company that has recently gone through a major change.
Why did the organization make the change, and what does it hope to achieve from it?
Recognize the problems inherent in managing change and the obstacles that must be
overcome.
Describe the change process and understand the techniques that can be used to help an
organization achieve its desired future state.
Submit your answers as a single PowerPoint document to the Dropbox . You need to have at least three academic references and use APA style. Assignment 3 due on 03/21/21 before 11:59pm.

1)Explain BEST BUY FROM THE LAST 4 years business level strategy USING THE VALUE CREATION FRONTIER.
2)Which generic strategy is your company using?

3)What are the drivers of that strategy (WHICH BUILDING BLOCKS)?  Have you discussed strategic drivers as strengths or weaknesses?
4)Do the strengths support the strategy or is the strategy impacted by the weaknesses?
For example, if Google lost its ability to innovate could it be a successful differentiator? 

5) 35 Points: Is the business level strategy working? You can prove whether it is or not with the industry-Company ROIC trend graph.
6)If it is working, ROIC will be above the industry and above 10% (Note: The average return (1928 2014) for the S&P is approximately 8% to10%). This is not a discussion of Competitive Advantage.

Diversity Article. Diversity Article. Research articles that shows an example of the importance of cultural diversity in the global workplace. You may wish to search www.findarticles.com for articles from HR sites such as workforce.com.

Format your paper consistent with the format and style guidelines for APA or MLA. Paper should be a minimum of 500 words or 2 pages, double-spaced. Use the questions as Level 1 Headings to organize your paper.

The written case assignment is to be prepared on an individual basis. It is expected that the content of your written case will reflect your thoughts and analysis rather than the work of others.

Suggestions regarding the preparation of written case assignments are discussed in A Guide to Case Analysis posted in the Student Center at www.mhhe.com/thompson.  The criteria for grading written case presentations include:

1.Identification of key problems/strategic issues.
2.Use of appropriate analytical tools techniques, including the use of charts and tables where appropriate. You are expected to demonstrate that you can use the tools and techniques of strategic analysis presented in the chapters. Both breadth and depth of analysis will be evaluated.
3.Presenting realistic, workable, well-supported recommendations for action.
4.Use of good communication skillsfailure to use good grammar, spelling, and other written communication skills will result in a full one-letter grade reduction.
5.Evidence of adequate preparation, pride of workmanship, and display of professional attitude and approach.

I want to elaborate on the financial analysis I am expecting in your papers. This must get done.

1) Identify all sources of revenue example Iidentify all revenue segments ( Revenue and profit are not the same)

2) Identify which segment has the greatest growth vs prior year and prior 5 years

3) Identify why is the segment growing or not growing

4) Identify the most profitable segment vs prior year and 5 years prior

5) Identify major expense compare to prior year ( Are these expense growth reasonable? Why?

6)  Vertical Analysis for the last three years on the Income Statement – Anything noticeable?

7 How does any latest balance sheet  change impact Company’s Strategy?

8 How is the company financed? Any major changes in Balance sheet if so where? How does this impact the company’s strategy?

9 Is the stock price rising?

10 Financial ratios that must accompany you paper- 5 years of data- Please observe the trends from these ratios

1) Current Ratio-

2) Quick Ratio

3) Average Collection period

4) Debt Ratio

5) Gross Profit margin

6) Net Profit Margin

7)Return on Assets

8 Return in Equity

    explain the range of internal and external customers and stakeholders, that people professionals work with, and the part that influencing plays within the relationships (2.1)

    explain what is meant by creating value as a people professional, and identify benefits of providing value to customers and stakeholders (2.2)

    drawing on good practice examples, explain how the work that people professionals perform benefits others within an organisation in supporting good practice, open cultures, commitment and engagement. (2.4)

    explain how social media can be used internally and externally in workplaces to improve communication and organisational practices, highlighting the risks in a work context. (2.3)

    outline how you can, in your own work or a voluntary role, achieve and maintain a customer focused attitude to ensure consistent high standards and customer satisfaction. (2.5)

By this stage in your life, you most likely have encountered good and bad leaders. For this discussion, please tell us about your favorite leader you have personally know or a favorite leader from history, a novel, or TV/Movie.

Please explain why and give an example of when this leader was at their best or a situation you were impressed by their leadership. Based on chapter 14, what Leadership qualities did this person did this person possess?

no less than 150 words

also, respond to these no less than 80 words

1.When I think of my favorite leader, I think of my team coordinator, Andrea, when I worked for a window company that operated on door-to-door sales. It’s hard to stay motivated in a sales job because you’re constantly having the door slammed on you (which I can understand). My first week I had 0 callbacks from knocking doors and I remember her telling me about how hard her first week was. It was easy for her to relate to me because she still remembers how it is to be an entry-level employee.

That motivated me to do better because everyone who worked at the company told me that Andrea was the best seller they had ever seen and I knew that If I had her as my teacher I could be one of the top sellers at the company. As soon as I sold my first set of windows our team was the top team for the remainder of our duration. The evidence of Andrea being a good leader was that 3 of her subordinates were the top 3 sellers for the Cincinnati branch of the company.

no less than 80 words

2.My favorite leader that I have known would be the CEO of the agency that I worked at when I graduated with my Bachelors degree. My first job was as a medial social worker at a hospice in Cleveland.  Although the leader I am referring to was the CEO of the agency, he was also a social worker by training.  This maybe why I was able to relate to him so well and why I had so much for respect for him.  There were many times that I can think of that I was impressed by his leadership skills. The thing that probably comes to mind the most is how he was able to connect with the staff. He was  very aware of the importance of his staff providing good patient care but also keeping the agency afloat financially.

In thinking back on the the leadership qualities that I read about in Chapter 14, I wold say that this leader was a servant leader. The textbook describes servant leaders as having a strong desire to serve and work for the benefit of others (page 407). This leader was very concerned about his staff, the patients and the community. I learned a lot from this leader and have often thought of him when working with my own staff.