****PART ONE****

Target Market

Describe the target market for your NAB business including a description of your target market’s key demographic elements. You should also mention the geographic, lifestyle, psychographic, purchasing pattern, and buying sensitivities of your proposed target market.

Include these in your target market description (for your non-alcoholic business):

1.    Demographic Description (age and income range, gender, family size, education, occupation, etc.)

Example: A  likely user for X product is a male between ages 25 and 34 who earns between $25,000 and $35,000 per year and has a four-year college degree.

2.    Geographic Description: area where you would like to serve, density (urban, rural), nature of location (mall, business center, etc.), climate condition.

An example of geographic description would be: Atlanta area.

3.    Lifestyle Description: where do your customer shop, what they do for leisure, what kind of clothes they were, cars they drive, etc.

4.    Psychographic Description: socially responsible, trendsetter, fun-seeking, etc.

5.    Purchasing pattern description: how they use the product, how many times they buy, where do they buy the product, how do they pay for it

6.    Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. Packaging, etc.)

***PART TWO****

In this assignment, you will create a revised company description and mission statement based on the feedback you received in the Week 1 discussion. Then, you will conduct a SWOT (strength, weakness, opportunity, and threat) analysis for the type of beverage you have selected and for your company. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry/market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.

Write a  paper in which you do the following:

Create your revised Non-Alcoholic beverage (NAB) company name and explain the names significance to you. Describe a NAB that you would produce and sell.
Develop your revised companys mission statement and provide a rationale for its components.
Hints: Use the Statement of Mission template on pages 7273 of the course textbook, Successful Business Plan, to aid your development.
Extract appropriate information from the NAB Company Portfolio, where applicable. You should fill in other required items in the template using your personal preferences.
Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.
Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable and recent data.
Choose one strategic position from the course text (pp. 142143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
Provide an overview of your companys distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.
Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell directly to consumers, for example, online via a monthly subscription, how will you manage warehousing/fulfillment/shipping?
Outline at least three types of risks (including any regulatory risks) that your business faces. Describe your companys plan to mitigate such risk.
Hints: You may refer to the types of risk listed in the course text (pp. 148149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and/or risks are you likely to face if you make health claims about your beverage?
Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths/Weaknesses/Opportunities/Threats).
Hints: What are your companys likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food and beverage industry?
Hints: What are your companys likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality?
Hints: What are your companys opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new market emerging because of demographics, immigration, and changing tastes?
Hints: What are your companys threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or no barriers to entry for new competitors? if you have a novel idea that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring, or outsourcing pose threats?
Format your assignment according to these formatting requirements:
Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
The paper must be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcome associated with this assignment is:

Develop a company overview and SWOT analysis that include trends, strategic positioning, distribution channels, and risks.

Begin to draft your 2- to 3-page summary of the Issue (which will be submitted next week). In your summary, identify and/or describe:

The unmet need and how it is evident in the specific group, unit, or organization
The mission, vision, and values of the group, unit, or organization

TOPIC NURSING SHORTAGE IN BEHAVIORAL HEALTH UNIT

Background, including:
Data from historical analysis and forecasting
Evidence from the literature
What has been attempted in the past by various individuals and groups to address this need
Which stakeholders should be included in the strategic planning process
Initial vision for addressing this need at the organizational or systems level, including at least one strategic goal
Broader issues to be considered

The project cannot be a quality assurance project, a process improvement project, or a nursing improvement project. The goal of this project is to identify an unmet need, how that need impacts the hospital and or agency budget and operations

SEE ATTACHED

Choose one of the Week 1 Amerindian texts and analyze it, focusing on the cultural values it reveals. How does the text help you to understand the culture from which it comes?

Attached below are the Amerindian texts, choose one and analyze it focusing on the cultural values it reveals. I have also attached the step by step directions, and a sample critical response paper to use for assistance if needed, as well as the rubric my professor will be using to grade our papers.

Please give me a great, grammar and plagiarism free, legible paper that will get me an a or 4 according to the rubric, to begin the semester off right.

The notion of a system maintains that every moving part in an organization plays a role in the entire system. Stakeholders influence the systems in which organizations reside in a variety of ways. In this assignment, you will write a paper that connects systems thinking with the organization and its stakeholders..
Directions:
Write a paper (1,250-1,500 words) in which you connect systems thinking with an organization and its stakeholders. Include the following in your paper:
1.    A research-based discussion of the general concept of systems thinking.
2.    A research-based discussion of the potential influence of systems thinking on an organization and its stakeholders.
A research-based discussion of how considering stakeholders as a system within the organizational system could potentially maximize the effectiveness and sustainability of the organization.

Romeo and Juliet has been studied endlessly in the century since it was written and performed in that time literary scholars and readers I like him debated about who or what Is the true cause of the deaths of young Romeo on is for a Juliet write an essay in with you analyze the text and assert a claim about who or what was the true cause of the young lovers deaths based on Shakespeares use a literary elements use details from the text as evidence to support your Analysis

https://oaklandcc.desire2learn.com/d2l/home

username: nafso.ashley
pass: An0216

directions how to get to homework:
-on the top next to the mail there is a box of little of squares. Click that and go to college alg/tri
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-go to my math lab on the left side
– and click MyLab all assignments
– and its just the two that are due on 2/10

Identify a company with a lowest cost strategy. Why do you think they have this strategy?
What jumps out you with respect to their compensation plan?

Repeat the above for a company with a  differentiation strategy and a third company with an  innovation strategy.

Do not use company Walmart.

Respond to two colleague’s post by raising questions about the value of the evidence based on the quantitative or qualitative data analysis described by the classmate. Please use the resources to support your post.

Colleague 1
In the case study entitled, Social Work Research: Measuring Group Success, a group of eight female sexual abuse and/or incest survivors were participants in a treatment group over the course of 12 weeks (Plummer, Makris, & Brocksen, 2014). The women were given a pretest and posttest administration of the Depression Anxiety Stress Scale (DASS) (Plummer, Makris, & Brocksen, 2014) and were exposed to therapeutic treatment over the course of the study. The descriptive statistics that may be used to analyze data are the pretest summed scores of all participants that show symptoms they are experiencing, such as: depression 210, anxiety 138, and stress 190; and the posttest summed scores of: depression 45, anxiety 45, and stress 61. Rather than using each participants score, the sum of each category provides a simplified descriptive context for data analysis (Plummer, Makris, & Brocksen, 2014; Trochim, 2020). Inferential statistics may be applied by comparing the differences between the pretest and posttest scores, and making an inference as to the relationships.

            In practice, utilizing descriptive statistics can give researchers and social workers an idea of what the data is showing, whereas inferential statistics attempt to go beyond what the data show by making inferences about general conditions (Trochim, 2020). In the above study, a social worker may find the cumulative scores more manageable and they provide a glimpse of what is going on with the participants. By comparing both data sets, it may be inferred that the treatment process may have had a substantial impact on the participants reported symptoms of depression, anxiety, and stressso long as they are not simply the result of sampling error (Yegidis, Weinbach, & Myers, 2018). In understanding these relationships and applying them to future practice as a social worker, the provision of services may be more effective.

References

Plummer, S.-B., Makris, S., & Brocksen S. M. (Eds.). (2014). Social work case studies: Foundation year.

            Baltimore, MD: Laureate International Universities Publishing. [Vital Source e-reader]

Trochim, W. M. (2020). Descriptive statistics. Retrieved January 22, 2020, from 

            https://socialresearchmethods.net/kb/descriptive-statistics/

Yegidis, B. L., Weinbach, R. W., & Myers, L. L. (2018). Research methods for social workers (8th ed.).

            New York, NY: Pearson.

REPLY QUOTE EMAIL AUTHOR

Colleague  2
The case study evaluated a 12-week psychoeducational support group for survivors of trauma consisting of eight women (five of whom identified as Caucasian and three of whom were Hispanic in origin) who had a history of sexual abuse and/or incest (Plummer, 2014). I would utilize descriptive statistics to describe and measure the data collected from the support group. I would evaluate the range and frequency occurring within the data collected from analyzing every aspect of the survivors participating in the support group. Descriptive statistics allows you to understand the specific set of observations (Frost, 2018). With descriptive statistics, there is no uncertainty because you are describing only the people or items that you actually measure (Frost, 2018).  Youre not trying to infer properties about a larger population (Frost, 2018). This procedure allows us to gain more insights and visualize the data (Frost, 2018). As social workers you encounter various situations, working in the field evaluating findings using descriptive statistics can be very helpful in terms of educating yourself with a concise outline of data collected. This approach is easier to interpret and visualize.

Reference

Frost, J. (2018). Difference between Descriptive and Inferential Statistics. Retrieved from

                https://statisticsbyjim.com/basics/descriptive-inferential-statistics/

Plummer, S.-B., Makris, S., & Brocksen S. M. (Eds.). (2014). Social work case studies: Foundation year.

Baltimore, MD: Laureate International Universities Publishing. [Vital Source e-reader].

Social Work Research: Measuring Group Success

Review the Case Studies from Worden (2009) .  Select one case study and assign 1 2 cultural characteristics to the individuals involved in the case.  For example, you could determine that the first person mentioned in the case study is an immigrant from Latvia, the deceased person was LGBTIC, or that the counselor is African American.  This is a good opportunity to potentially explore cultural characteristics to which you have not had much exposure.
Next, identify the potential ethical and cultural considerations in the case.  Ground your considerations in the ACA Code of Ethics (2014) and in current scholarly literature.  How would these considerations impact the work you would do with the client(s)?

Grief Counseling and Grief Therapy
A Handbook for Mental Health Practitioner
Fourth Edition
J. William Worden, PhD, ABPP
Selected -(Case Study)- Chapter 10 Training for Grief Counseling 265

Widow: You are a widow age 75 whose husband died 6 months ago. You are ill and in a nursing home. You feel sad and lost without your husband. Your children are living on the coast, and you feel all alone. You have a very strong desire to give up and die so you can join your husband. You see nothing left to live for. You just keep telling the staff taking care of you, “Leave me alone and let me die.”
Social Worker: ln a nursing home you are assigned to take care of a75year-old widow who lost her husband 6 months ago. Your task is to help her with her grief, to get over the loss, and to get back to living again.
From Grief Counseling and Grief Therapy (4th ed.), by J. William Worden, PhD, Copyright @ 2009 by Springer Publishing Company, LLC.