Day: April 27, 2018

Prepare a report about one product or service containing information that could be used for a marketing plan.

You can choose a product/service from your own business or from another business with which you are familiar.

In your report you must include information about:

The current marketing situation with background data on the market segments, product, competition, and distribution. Keep this discussion brief.
Market analysis using a SWOT analysis. Make sure to discuss the SWOT analysis adequately.
Objectives with goals for sales volume, market share and profit. These goals should be realistic but may have to be somewhat hypothetical because of the lack of time and absence of market research to provide better ones.
Marketing strategies with details of the 4Ps (i.e. Product, Place, Price, Promotion):
Make sure you explain why the strategies are relevant and how they relate to the market analysis, objectives and goals above. Clearly justify your argument.
In your discussion of Promotion, you need to identify the communication objectives, discuss and justify the communication channels and the communication mix you would use to address these objectives.
Because this is a short assignment, be careful to use your word limit wisely. There is no need to focus on the details of action plans, projected profit and loss figures and controls (although these are important in the real world, of course).

It is important to demonstrate your knowledge about marketing and to clearly reference your sources. Read journal articles (using AIB Online Library), books (including the textbook), and business literature, etc. Note the sources and use them throughout your report.

Note: in a real world marketing plan it is unlikely that you would use referencing. While you might not use referencing in an actual marketing plan, you would definitely source your information from various company/industry reports and from journal articles. In this assignment you are required to make the use of such sources explicit through referencing.

This is an group assignment of Marketing Principles, Trading & Exchange. Our chosen company is Adidas. And the relevant topic we chose to write about is Social Responsibility and Ethics, the lecture slides of this topic is attached (MPTE Lecture 8 201503.ppt). the assignment also require to use textbook as a reference so please follow it. our textbook is Marketing: Theory, Evidence, Practice by Byron Sharp 2013 published by Oxford University Press in South Melbourne. Here is a website of the textbook’s information: http://trove.nla.gov.au/work/168142880?selectedversion=NBD49557526. Also, we want the assignment to be written based on this article as one of the references: http://www.footasylum.com/adidas-invests-in-ethical-image/. So here are already 3 references that is needed to be used, textbook, lecture slides, and the website article. you may use other resources as other references, minimum 7 references, Thanks.

the following are the instructions of the assignment:

Assignment 2- Group assignment due no later than week 11
(5 marks for the oral presentation and 15 marks for the written assignment.)

Total words for written assignment: 1000 words maximum plus references.
Your company must be chosen from the first half of the alphabet ie the company
name should start from A-L.

Please seek approval for your chosen company with your lecturer before proceeding
with work on this assignment. In case you choose a local South Australian company %u0432%u0402%u201C
the alphabet rule does not apply. You still need to get your lecturer%u0432%u0402%u2122s approval before
proceeding to start work on it.

The objective of this assignment is to relate an issue facing a real company with the principles and
topics covered in the text and lecture in order to explore the differences and similarities between real
world practice and theory.

It is advisable when choosing the company to consider what issue you wish to investigate and make
sure there is some information available before you commit to that particular company.

Relevant issues can be any marketing activity the company is involved in. Some examples would be:
launching a new product, advertising, other communications like sponsorships or press releases,
strategic changes, distribution and marketing channels, response to competitor activities. Basically
any chapter we cover in the textbook and lecture are possible issues. The key criterion is that there is
some information available about the situation and the company%u0432%u0402%u2122s actions in regard to the issue. The issue does not have to be developing at the time of your assignment. It could have happened in the past, but information about the issue and the company%u0432%u0402%u2122s actions must be available.

A word of advice about choosing a company – Students may choose any company, but they
are advised to choose one, which has a reasonable amount of public information available.
Students are not to contact the company personally! Use the company%u0432%u0402%u2122s web pages,
annual reports, articles in the press, or visits (in the case of retailers/shops). Some students
may prefer to choose a company where they work or one that is owned by family or friends. In
this case, personal contact is allowed. Although there are many large companies with web
sites and annual reports, these are often vague and out of date. It is often easier to choose a
local company, which may be in the local news more often, or to consider a specific retailer,
which can be visited.

Example of issue and international company
Intel is getting ready to launch its new Skylake. You can read the press releases about the
development of Skylake and the marketing strategy on the Intel web site. You could relate this
to the parts of Chapter 12 where marketing strategy is discussed, or to Chapter 9, where pricing
is discussed.

Example of issue and local company
A new store is opening in Adelaide. There have been several articles and media releases about
it in the newspaper and online. Your group decide to make a site visit. You could relate this
event to segmentation (geographical location or type of person the merchandise is aimed at) or
the way news about the new store was communicated to the public.

Assignment Structure

Introduction %u0432%u0402%u201C 100 -150 words describing the company and the specific issue or marketing
activity to be examined without detail.

Detailed description of the marketing activity or issue %u0432%u0402%u201C 150 – 200 words describing the
activity or issue in detail.

Relevant text chapter and lecture %u0432%u0402%u201C 100 -150 words describing the part of the textbook (use
page numbers) that corresponds to this issue or activity. There may be several relevant parts of
the text and lecture, but choose only ONE that is most relevant. It is better to go into more
detail about one area than to describe many in a very shallow way.

Comparison between what the company is doing and the text/lecture – 300-400 words
comparing what the company did to what the text and theory consider to be appropriate. What
are the key differences? Why do you think there is a difference? In other words, what is the
company trying to achieve and what might be the reasons? Why the text is different?
Comment on the effectiveness of the company%u0432%u0402%u2122s actions- would following the text/lecture have
changed the outcome? In this section we want you to speculate based on what you observed
versus what you read or heard in the lecture. This section is not for more detailed description,
but should involve analysis and your ideas of why there are differences and what the outcome
of these differences might be.

Writing about Nan Goldin can introduce her life and then her artistic ideas (you can also write about her life background experience on her artistic impact) select several representative analysis to be linked to her art concept mla format

The specific requirements of the professor:

The second writing assignment will require you to apply what you have learned in this course to a living artist that we did not cover in the course material. The artist you select for your case study must be currently alive and have a museum exhibition history. You can select any living artist who has exhibited at a major international museum. The focus of this next writing assignment is largely of your own choosing, but you will need to connect it to the material of this course. You must select at least two artists/works from the textbook that we covered and at least two readings that you think helps inform us of the ideas that the artist is engaged in.

I want to keep the assignment open-ended so that you can pursue that which interests you. Ultimately, you have 3-5 pages to engage with a contemporary artist utilizing the new tools of aesthetic analysis and visual vocabulary.

Here is how I might handle the assignment. I am married to Rachel Lachowicz so I want to write about her. Lachowicz is in the collections of many museums (MOCA, Whitney, etc.) and has had her work shown in places like MoMA, LACMA, etc. She meets the criteria. Much of her work references Dadaism and minimalism so I might pick Marcel Duchamp’s Urinal and Donald Judd’s Untitled to relate her work to. Her art invokes deconstructivist thinking in relation to gender bias in the arts so Foucault and Lippard will be the writings I might use to frame her work.

Please follow the English department’s guidelines for essay writing and citations using the MLA format. You are expected to list both the Art In Theory text and the Gardner textbook as works cited in order to demonstrate your knowledge of proper citation practices.

Follow these instructions and the written paper attached Final Paper: What in the World?! | 30%
Part II (20%)

Your final paper should be a minimum of 4 pages and a maximum of 5 pages long.

You will use a news article to introduce your topic.

 Adequately summarize the news article.

 Explicitly state the type of inequality you are focusing on, including the category of difference and the institutional sphere.

 Your discussion of the news article should not account for more than one-quarter of your paper (approximately 1 to 1 ¼ page, potentially distributed throughout the paper).

 Do not forget to cite your news source.

The remainder of the paper is an integrated, thematic literature review that directly relates to your stated topic.

 You will discuss at least THREE scholarly, peer-reviewed, empirical journal articles.

 You may use as many or as few additional resources (scholarly or popular) as you like. You are encouraged to cite course readings.

 A literature review is not simply a summary of pertinent information, but rather, a synthesis that reorganizes the information in a way that informs the reader of how previous researchers have investigated your topic.

 The purpose of an integrative literature review is to synthesize the literature in a way that generates new ideas about the topic.

 As such, you are expected to develop a thematic review that organizes the literature according to TWO or THREE conceptual categories. These conceptual categories should be sociological and should illustrate your mastery of key ideas/concepts covered in class this semester. (Thematic reviews do not present the research in chronological order, but instead shift between different time periods to make a specific thematic point. HINT: Almost every paragraph in your literature review should cite more than one scholarly, peer-reviewed source.)

 Your themes/conceptual categories should be clearly articulated in the paper using subheadings and topic sentences. Please note that your grade will suffer if I cannot determine what your themes/conceptual categories are.

 NOTE: Copying, pasting, and stringing your annotations from Pt. I together will result in a score of 0 on Pt. II.

 For additional information on “writing a literature review,” please visit http://libguides.usc.edu/writingguide/literaturereview. A link to this website is available on Blackboard.

Additional requirements:

 Conclude the paper with a paragraph in which you summarize and reflect on the main points.

 I expect college level writing with respect to clarity, sentence structure, grammar, punctuation, and spelling. Reading your work out loud is helpful for finding sentence fragments, run-ons, and other mistakes. Proofread your work before submitting it to avoid unnecessary errors and typos.

 Use 11 or 12 point legible font, one inch margins, and double-spaced text.

 All references must be correctly cited – in-text and in a reference list at the end of the paper – in ASA (American Sociological Association) citation style.

 Final Paper, Part II is DUE on Monday, December 12, 2016 at 2 pm.

 Save the document with YOUR NAME as the FILE NAME and upload it to Blackboard (via the “Final Paper, Pt. II” link available in the “Assignments” folder of the “Content” area).

 I will be more than happy  to pre-review and provide feedback on completed drafts of papers submitted to me by email ***

Assessment: Part II of the Final Paper will be graded on a 20 point scale. Fulfilling each requirement outlined in this document is necessary to earning a good grade.

Additional tips for writing your paper (from http://libguides.usc.edu/writingguide/literaturereview):

Use Evidence: A literature review is just like any other academic research paper. Your interpretation of the available sources must be backed up with evidence [citations] that demonstrates that what you are saying is valid.

Be Selective: Select only the most important points in each source to highlight in the review. The type of information you choose to mention should relate directly to the research problem.

Use Quotes Sparingly: Some short quotes are okay if you want to emphasize a point, or if what an author stated cannot be easily paraphrased. Do not use extensive quotes as a substitute for your own summary and interpretation of the literature.

Summarize and Synthesize: Remember to summarize and synthesize your sources within each thematic paragraph as well as throughout the review. Recapitulate important features of a research study, but then synthesize it by rephrasing the study’s significance and relating it to the type of inequality discussed in the news article.

Keep Your Own Voice: While the literature review presents others’ ideas, your voice [the writer’s] should remain front and center. For example, weave references to other sources into what you are writing but maintain your own voice by starting and ending the paragraph with your own ideas and wording.

Prepare a report about one product or service containing information that could be used for a marketing plan.

You can choose a product/service from your own business or from another business with which you are familiar.

In your report you must include information about:

The current marketing situation with background data on the market segments, product, competition, and distribution. Keep this discussion brief.
Market analysis using a SWOT analysis. Make sure to discuss the SWOT analysis adequately.
Objectives with goals for sales volume, market share and profit. These goals should be realistic but may have to be somewhat hypothetical because of the lack of time and absence of market research to provide better ones.
Marketing strategies with details of the 4Ps (i.e. Product, Place, Price, Promotion):
Make sure you explain why the strategies are relevant and how they relate to the market analysis, objectives and goals above. Clearly justify your argument.
In your discussion of Promotion, you need to identify the communication objectives, discuss and justify the communication channels and the communication mix you would use to address these objectives.
Because this is a short assignment, be careful to use your word limit wisely. There is no need to focus on the details of action plans, projected profit and loss figures and controls (although these are important in the real world, of course).

It is important to demonstrate your knowledge about marketing and to clearly reference your sources. Read journal articles (using AIB Online Library), books (including the textbook), and business literature, etc. Note the sources and use them throughout your report.

Note: in a real world marketing plan it is unlikely that you would use referencing. While you might not use referencing in an actual marketing plan, you would definitely source your information from various company/industry reports and from journal articles. In this assignment you are required to make the use of such sources explicit through referencing.

Independently Created Case Study
As a portion of the requirements of this class, each student is to interview/survey 3 generations to determine why they buy product X. Analyze the differences in marketing strategies for the different consumer groups. Create “3 customer personas” associated with these buyers. To learn more about personas, please read the PDF article, “Stay Out of the Danger Zone: Using Personas for Content Development.”

You are to utilize and apply the theories that we are learning in this class. Describe / evaluate the experiences in the purchasing process for those you interview. Include value to the buyer, and relevance of what you learned to the study of consumer behavior marketing practices. Who is the product target market (include “personas)? Describe the technology utilized to drive the purchase. How did the store drive traffic to their product ? Give some examples of the influencers involved such as family, cultures, etc. As such, you would apply the universal consumer purchase decision, incorporating such things as the impact of advertising and promotion, what motivated him/her to make the purchase or decision, how the purchase satisfied a need or want, what research was completed, individual perception of the product or service, what was learned, any previous attitudes held (before the purchase decision) that may have changed and why, specific influence of family, friends, opinion leaders, their pervasive culture, what types of messages were conveyed to him/her, etc. Glean the “facts” from the interview conversations that you have.

This deliverable is to be a maximum of 5 pages of text (double spaced-12 inch margins) and include an Executive Summary of key points. References will be required, which may include the textbook and class discussions, relevant scholarly articles, practitioner / trade publications, etc. Utilize APA style and format which will include title page, table of contents, endnotes, and appendices (if necessary) should be a part of the assignment. (Students must research APA style and format if unfamiliar with it. Consult resources available in the DBU Writing Center.)

To give you an idea of the structure for the paper, the Table of Contents could look like this:

• Introduction
• Persona Profiles for Generational Buyers
• Descriptions of Buyers’ Purchasing Process
• Product Purchased
• Product Target Market
• Technology Used in Purchasing
• Store Marketing
• Purchasing Influencers (as noted above)
• References

Project Tasks
Please analyze the external environment of the U.S. Oil and Gas Field Machinery and
Equipment Industry based on the following six segments: Demographic, Economic,
Political/Legal, Socio-Cultural, Technological, and Global. You will need to search in UHV
library and other reliable sources from the Internet for data, reports, and other resources
as references of your project report.

The outcome of your analysis is an essay with 6-8 pages (double-spaced, 12 pt “Times New
Roman” font, 1-inch margins, excluding cover page, exhibits, and references) in “Word” or
“PDF” format.

I have also attached 3 supplemental reading for this case stidy which can help on the paper. Also ive attached “sample essay” so the writer can get the idea.

Guideline and Requirements
A. Read this whole document twice.
B. Read the sample essay in the case project folder to get a rough idea about what to
include and how to analyze. But keep in mind that you need to follow the length
requirement specified in this document.
C. Read the related book chapters AND the three documents provided in the case
project folder.
D. Structure: Your essay should include the following components:
a. Cover page;
b. Executive summary (less than one page);
c. Main body of analysis including the six segments. Read the structure guide in
the project instructions. You need to follow that structure in your writing, but
you can add more sections and details if you think necessary.
d. Summary and integration (about one page)
e. A reference list (with at least five entries).
E. You need to do research on data and reports on the industry through UHV online
library and the Internet. See the following section for details.
F. Format: You need to follow APA writing style. Here is a guide for APA format:
https://owl.english.purdue.edu/owl/resource/560/01/.
G. Submission deadline: December 8th, mid-night. (No draft mission before the
deadline required) through TurnItIn submission. Please submit your final paper a
few days before the deadline so that you can have time to revise if the similarity rate
is high. You can have multiple submissions but only your last attempt will be graded.
Some Important Data Sources
A. We need external data, reports, and other resources to make our analysis a quality
work. UHV Library (http://libguides.uhv.edu/c.php?g=155282&p=1019315; UHV
account logon required.) offers more specific and proprietary research databases that
are normally not publically available:
One Source Global Business Browser;
Business Source Complete
Business Insights Global
IBISWorld
Regional Business News
LexisNexis Academic
3
B. Please find a sample industry report I downloaded and posted in the same folder as
this document.
C. Scholar.google.com, Google.com, and possibly Yahoo.com can give you a lot of
information, but you need to verify the sources, only academic sources or those from
serious trading journals can be trusted.
D. If you want to narrow down your data search, you can get resources from
scholar.google.com. Most of resources from that site are reliable.
Detailed Instructions and Hints
1. Executive Summary
Hints:
A. Keep in mind that an ES is not an abstract. Many resources on how to write a good
summary are available by searching on the Internet.
B. Length suggestion: Half to one page (APA writing style)
2. Main body General Environmental Analysis
General Hints:
A. Read the readings in the case study folder. Also refer to the sample essay for some
hints.
B. The structure of your analysis for each segment should be:
a. A few sentences about what are the factors, in each segment, that may have
significant impact on our industry and related industries.
b. For each segment, please follow this sequence to analyze: 1) use a few
sentences briefly describing all the factors that you think critical; 2) for each
factor use 1-2 paragraphs discussing general relationship between the factor
and our focal industry (and related industries), the trend of the factor (e.g.,
increasing/decreasing, more/less important, etc.); and then the expected
resulting changes in our focal industry.
c. Please start your analysis on those factors using “the first factor in this segment
is….”, “the second factor…” to make your analysis logical and organized.
C. The unit of your analysis should be industry.
Hints for Demographic Segment:
You are expected to analyze the impact of demographic factors on our industry and
related industries. You need to some historical (longitudinal) data to show the
correlation and also estimate the future trend.
Topics you may discuss include changes in population and demographic characters,
and so on. Please read the provided articles for more guidance.
4
Hints for Economic Segment:
Topics you may discuss include the impact of economic development (and fluctuation)
on the growth of our industry (directly and indirectly); please read the provided
articles for more guidance.
Hints for Political/Legal Segment:
This is about the direct and indirect impact of political and legal environment on our
industry. Possible topics include political climate, regulations and laws, and their
evolution over time and resulting impact on the industries in question. Please read the
provided articles for more guidance.
Hints for Socio-Cultural Segment:
Socio-cultural environment refers to the societal and cultural values of a population
and their changes related to our industry. For example, the public’s attitude toward
renewable energy, environment protection and sustainability, and so on may have
impact on the industry prospect. Please read the provided articles for more guidance.
Hints for Technological Segment:
This is about the technological development in general and its impact on our industry
and related industries. Please read the provided articles for more guidance.
Hints for Global Segment:
This is about the status quo of globalization of our industry and the future trends of
our industry because of the increasing globalization. You can start with the following
aspects: globalization of the market (i.e., international trade); globalization of the
production and outsourcing; and also localization and community engagement as
anti-globalization advocate. Please read the provided articles for more guidance.
3. Summary
Hints:
A. You should try to integrate the different segment together besides a good
summarization.
B. Offer some implications of your analysis.
C. Length suggestion: one page (APA writing style).
4. References
Hint:
Please follow APA format to list the references. Also you need to cite them properly in your
text

Cite all references using APA style
double spaced, using 11 or 12 point font.
—
Search the Internet and find 5 healthcare information system vendors that offer EHR products. In a short paper, compare and contrast the functions and features of each product.
Find and critique in a short paper a sample RFP for a health care organization. Think about the following questions when writing your critique .What were the sections included in the RFP? Based on the reading, what was missing? What did you like about it? What aspects of it did you feel could be improved, explain.
Assume you are the CEO of a large group practice (75 physicians) that implemented an EHR system two years ago. The physicians are asking for an evaluation of the system and its impact on quality, costs, and patient satisfaction. In a short paper, create and document a plan for evaluating the EHR system’s impact on the organization in these three areas.
Do an Internet or library search for recent articles discussing the HIPAA Security Rule. From your research, write a short paper discussing the impact of these security regulations on health care organizations. How have these regulations changed the way organizations view security? Do you think the regulations are too stringent? Not stringent enough? Just right? Explain your rationale.
Investigate any one of the following roles and interview someone working in this type of position. Find out the individual’s roles, responsibilities, qualifications, background, experience and challenges, ask how important IT is to their organization. Summarize this information in a short paper.
Chief Medical Information Officer
Chief Security Officer
Chief Technology Officer
Nursing Informatics Specialist
Clinical Systems Analyst
Biomedical Informatics Specialist

Assignment is basically to watch a youtube video (link below) and answer questions based on it.

Here is full instructions:

“Your text book, Marketing: An Introduction, Edition #13 is co authored by renown business expert Dr. Philip Kotler. Please read the Note posted to the Week 4 folder for additional information about our subject matter expert, Dr. Kotler.

For your final project, please watch the YouTube Video, Marketing 3.0.

It is an interview with Dr. Kotler by Flavio Motta of Management TV.

This video has had about 97,000 views.

Marketing 3.0 – Phillip Kotler

Please allow adequate time to view the video.

This video is approx. 28 minutes long and it is presented in segments. Be sure you watch all of the segments!

After you watch the video, please answer the questions below.

Questions:

What is marketing 3.0 and how is it different from 2.0 and 1.0?
What are 3 unique features of marketing 3.0?
What companies are mentioned as using marketing 3.0? Give 2 examples. How are these companies using it?
Why do companies need to market to their employees and suppliers today?
What is ingredient marketing, or inside marketing? Give an example or two from the video.
What social media tools does Dr. Kotler recommend to today’s marketers?
Can the impact of social media marketing be easily measured? Why or Why not?
What are the challenges with Marketing 3.0 in a “global economy”?
How does the trend toward Corporate Social responsibility and cause related marketing help companies today? Give examples of companies and their causes discussed in the video. There are also examples in the text.
Do a little research and provide 2 facts about Dr. Philip Kotler that are not listed in the slide provided or in the video assigned. There are several other videos on YouTube with Dr. Kotler. That could be a resource for you. State where you found your information about Dr. Kotler.

Please review the important assessment details provided below before you begin:

You will be graded on how well you follow directions. Your project needs to be complete to earn the highest grade.

You will be graded on the appearance of your work. Include your name, date and a title on your submission. List out the questions, then write your answers to the questions.
You will be graded on your ability to match your answers to the video presentation and the concepts covered in this course thus far.
You will be graded on the accuracy of your response, the substance of your work and your individual analysis and perspective.

Assignment Task: Essay

“Actor Network theory is a suitable theory for describing how humans and technology connect” Discuss this statement by following the tasks below.

Select TWO computing news stories of your choice, published anytime between 01/09/2016 and 30/12/2016. Analyse these using Actor Network Theory.

Your analysis should be written as an essay, and include the following points:

• A definition of Actor Network Theory including the key terms actant, assemblage and network

? Name and categorise the main actants in your stories. Describe how they are connecting to and “acting” upon other actants in the assemblage. Include the connection between the hardware and software actants, as well as other types of actants.

? Describe how the actions of the software actants can enhance management functions for both computing news stories.

? Discuss some of advantages/disadvantages of the constant use of both computing and the internet in modern society. To do this, compare and contrast the viewpoints of a range of theorists and critics explored throughout the module.

? Conclude by summarising how your answers relate to the statement “Actor Network theory is a suitable theory for describing how humans and technology connect”.

? Add an appendix which includes definitions of at least four computing terms or concepts used in your assignment. One of these terms MUST be software.

Deliverables

Your content will follow the structure outlined on page 3.

Task 1 is worth 100% of the total marks for the module. The marking criteria is outlined on pages below.
Suggested essay structure

Cover Page
Assignment title, module code, student name, student number and submission date.

Table of Contents

A list of headings and page numbers.

Introduction
How will you introduce your essay?
Tell your reader the aim of this assignment and how you intend to go about discussing or proving this aim. What else will you be telling your reader. No definitions here. Just describe in very general terms what you will be doing.

Main Body
Define Actor Network Theory
What type of theory is it? Who developed it? What does the term actant mean? What does the term assemblage mean? Here you will need to include in-text citations with your references properly laid out in your references section. The format you must follow is Harvard Referencing format.

Apply Actor Network Theory to Computing Story 1
Don’t retell your story. State your story in one or two sentences with in-text citations. Include the news story in your references section using correct Harvard Referencing format. You must apply Actor Network Theory to your story now. This means that you are describing the connections between actants and what happens as a result of these connections. To do this identify your actants, and categorise their scale, i.e. digital, software, hardware, human, cultural, structural and describe and analyse how some of these actants are acting on each other (the push/pull of actants – when an actant ‘acts’ on another actant, how does this change/modify the behaviour of the actant being ‘acted upon’)  How does this affect the network of actants? Are the actants both human and non-human?

State how management (the coordinated efforts of humans/technology in order to achieve goals efficiently) has been enhanced in the story by the software. This could be management of self or management of an uprising or management of the business etc.

Apply Actor Network Theory to Computing Story 2
Don’t retell your story. State your story in one or two sentences with in-text citations. Include the news story in your references section using correct Harvard Referencing format. You must apply Actor Network Theory to your story now. This means that you are describing the connections between actants and what happens as a result of these connections. To do this identify your actants, and categorise their scale, i.e. digital, software, hardware, human, cultural, structural and describe and analyse how some of these actants are acting on each other (the push/pull of actants – when an actant ‘acts’ on another actant, how does this change/modify the behaviour of the actant being ‘acted upon’)  How does this affect the network of actants? Are the actants both human and non-human?

State how management (the coordinated efforts of humans/technology in order to achieve goals efficiently) has been enhanced in the story by the software. This could be management of self or management of an uprising or management of the business etc.

Contemporary Debate
What are the theorists saying about computing in general?
Discuss both sides of the argument from both a techno-optimistic and techno-pessimistic point of view. Use key terms from the course to add value here.

Limitations of Knowledge
Do we really know the long term effect of computing? Is ANT a perfect theory? What problems did you encounter with it?

Conclusion
What did you learn? Did you prove the assignment task. Summarise your findings. No new knowledge here. Link your conclusions or recommendations back to your title.

References
Citations are listed in alphabetical order by the author’s surname (last name).

Appendix
Include four definitions of key terms from this module. One of these MUST be software. The other three can be any three terms of your choice.

Further notes on the appendix for your guide: In your essay, you may have referred to an image or chart. Let’s say that in the main body, you have written something like “Appendix A shows that there are many actants connected in order to achieve the aims of the assemblage. This essay will focus on just a few of those actants” Now in your Appendix section, you include the image that you have drawn. Give it the title, for example, “Appendix A: A mind map showing how the actants are connected in the assemblage”
If you did not create the image/chart yourself, you will need to put a citation under the image/chart and include the original source in your references section.

N.B. For good academic practice, please ensure that the same font of the same size and colour is used throughout your essay, and that your document has the same line spacing throughout.

Assessment Criteria

Explanatory comments on the assessment criteria
Maximum marks for each section
Knowledge & Understanding

Clear definition of Actor Network Theory
Two relevant news stories outlined
Clear explanation provided of how management is enhanced by the software
Well written appendix with clear definitions of required terms

45
Intellectual & Cognitive Skills

Actor Network Theory well applied and connections between actants discussed
Contemporary debate uses relevant arguments from the techno-optimists and techno-pessimists to provide a balanced and well-formed argument that demonstrates understanding of how contemporary computing fits into the knowledge economy.
Correct use of key terms from the module

30
Graduate Skills

Demonstrates an understanding of limitations of knowledge
Essay format
Use of business English Use of Harvard referencing

25

Total
100
Learning outcomes
• Collect, analyse, present and comment upon business
to be examined in
data.
this assessment

• Identify the relationship between computer hardware

and software.

• Describe the most common types of software

programmes and explain how they may be used to

enhance management functions.