Trend analysts Chris Sanderson and Martin Raymond from the London firm The Future Laboratory say the business of trend analysis is no fortune-telling business.

“We live in uncertain times, but one thing about the future is certain: the business of trend analysis is all about the research of data, its correct interpretation, and to some extent, about intuition.”

View this short video on trend research methodology:
Address what you believe contributes to feelings of consumer uncertainty. Discuss how fashion marketers strategize to overcome the challenges posed by uncertainty.

Be certain to discuss:

How customers have changed using customer segmentation criteriademographically, geographically, psychographically, and lifestyle and behaviorally.
The role of market research and marketing research as a strategy for meeting the challenge posed by uncertainty.

=>Link of the video