Day: April 27, 2018

Project Tasks
Please analyze the external environment of the U.S. Oil and Gas Field Machinery and
Equipment Industry based on the following six segments: Demographic, Economic,
Political/Legal, Socio-Cultural, Technological, and Global. You will need to search in UHV
library and other reliable sources from the Internet for data, reports, and other resources
as references of your project report.

The outcome of your analysis is an essay with 6-8 pages (double-spaced, 12 pt “Times New
Roman” font, 1-inch margins, excluding cover page, exhibits, and references) in “Word” or
“PDF” format.

I have also attached 3 supplemental reading for this case stidy which can help on the paper. Also ive attached “sample essay” so the writer can get the idea.

Guideline and Requirements
A. Read this whole document twice.
B. Read the sample essay in the case project folder to get a rough idea about what to
include and how to analyze. But keep in mind that you need to follow the length
requirement specified in this document.
C. Read the related book chapters AND the three documents provided in the case
project folder.
D. Structure: Your essay should include the following components:
a. Cover page;
b. Executive summary (less than one page);
c. Main body of analysis including the six segments. Read the structure guide in
the project instructions. You need to follow that structure in your writing, but
you can add more sections and details if you think necessary.
d. Summary and integration (about one page)
e. A reference list (with at least five entries).
E. You need to do research on data and reports on the industry through UHV online
library and the Internet. See the following section for details.
F. Format: You need to follow APA writing style. Here is a guide for APA format:
https://owl.english.purdue.edu/owl/resource/560/01/.
G. Submission deadline: December 8th, mid-night. (No draft mission before the
deadline required) through TurnItIn submission. Please submit your final paper a
few days before the deadline so that you can have time to revise if the similarity rate
is high. You can have multiple submissions but only your last attempt will be graded.
Some Important Data Sources
A. We need external data, reports, and other resources to make our analysis a quality
work. UHV Library (http://libguides.uhv.edu/c.php?g=155282&p=1019315; UHV
account logon required.) offers more specific and proprietary research databases that
are normally not publically available:
One Source Global Business Browser;
Business Source Complete
Business Insights Global
IBISWorld
Regional Business News
LexisNexis Academic
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B. Please find a sample industry report I downloaded and posted in the same folder as
this document.
C. Scholar.google.com, Google.com, and possibly Yahoo.com can give you a lot of
information, but you need to verify the sources, only academic sources or those from
serious trading journals can be trusted.
D. If you want to narrow down your data search, you can get resources from
scholar.google.com. Most of resources from that site are reliable.
Detailed Instructions and Hints
1. Executive Summary
Hints:
A. Keep in mind that an ES is not an abstract. Many resources on how to write a good
summary are available by searching on the Internet.
B. Length suggestion: Half to one page (APA writing style)
2. Main body General Environmental Analysis
General Hints:
A. Read the readings in the case study folder. Also refer to the sample essay for some
hints.
B. The structure of your analysis for each segment should be:
a. A few sentences about what are the factors, in each segment, that may have
significant impact on our industry and related industries.
b. For each segment, please follow this sequence to analyze: 1) use a few
sentences briefly describing all the factors that you think critical; 2) for each
factor use 1-2 paragraphs discussing general relationship between the factor
and our focal industry (and related industries), the trend of the factor (e.g.,
increasing/decreasing, more/less important, etc.); and then the expected
resulting changes in our focal industry.
c. Please start your analysis on those factors using “the first factor in this segment
is….”, “the second factor…” to make your analysis logical and organized.
C. The unit of your analysis should be industry.
Hints for Demographic Segment:
You are expected to analyze the impact of demographic factors on our industry and
related industries. You need to some historical (longitudinal) data to show the
correlation and also estimate the future trend.
Topics you may discuss include changes in population and demographic characters,
and so on. Please read the provided articles for more guidance.
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Hints for Economic Segment:
Topics you may discuss include the impact of economic development (and fluctuation)
on the growth of our industry (directly and indirectly); please read the provided
articles for more guidance.
Hints for Political/Legal Segment:
This is about the direct and indirect impact of political and legal environment on our
industry. Possible topics include political climate, regulations and laws, and their
evolution over time and resulting impact on the industries in question. Please read the
provided articles for more guidance.
Hints for Socio-Cultural Segment:
Socio-cultural environment refers to the societal and cultural values of a population
and their changes related to our industry. For example, the public’s attitude toward
renewable energy, environment protection and sustainability, and so on may have
impact on the industry prospect. Please read the provided articles for more guidance.
Hints for Technological Segment:
This is about the technological development in general and its impact on our industry
and related industries. Please read the provided articles for more guidance.
Hints for Global Segment:
This is about the status quo of globalization of our industry and the future trends of
our industry because of the increasing globalization. You can start with the following
aspects: globalization of the market (i.e., international trade); globalization of the
production and outsourcing; and also localization and community engagement as
anti-globalization advocate. Please read the provided articles for more guidance.
3. Summary
Hints:
A. You should try to integrate the different segment together besides a good
summarization.
B. Offer some implications of your analysis.
C. Length suggestion: one page (APA writing style).
4. References
Hint:
Please follow APA format to list the references. Also you need to cite them properly in your
text

Cite all references using APA style
double spaced, using 11 or 12 point font.
—
Search the Internet and find 5 healthcare information system vendors that offer EHR products. In a short paper, compare and contrast the functions and features of each product.
Find and critique in a short paper a sample RFP for a health care organization. Think about the following questions when writing your critique .What were the sections included in the RFP? Based on the reading, what was missing? What did you like about it? What aspects of it did you feel could be improved, explain.
Assume you are the CEO of a large group practice (75 physicians) that implemented an EHR system two years ago. The physicians are asking for an evaluation of the system and its impact on quality, costs, and patient satisfaction. In a short paper, create and document a plan for evaluating the EHR system’s impact on the organization in these three areas.
Do an Internet or library search for recent articles discussing the HIPAA Security Rule. From your research, write a short paper discussing the impact of these security regulations on health care organizations. How have these regulations changed the way organizations view security? Do you think the regulations are too stringent? Not stringent enough? Just right? Explain your rationale.
Investigate any one of the following roles and interview someone working in this type of position. Find out the individual’s roles, responsibilities, qualifications, background, experience and challenges, ask how important IT is to their organization. Summarize this information in a short paper.
Chief Medical Information Officer
Chief Security Officer
Chief Technology Officer
Nursing Informatics Specialist
Clinical Systems Analyst
Biomedical Informatics Specialist

Assignment is basically to watch a youtube video (link below) and answer questions based on it.

Here is full instructions:

“Your text book, Marketing: An Introduction, Edition #13 is co authored by renown business expert Dr. Philip Kotler. Please read the Note posted to the Week 4 folder for additional information about our subject matter expert, Dr. Kotler.

For your final project, please watch the YouTube Video, Marketing 3.0.

It is an interview with Dr. Kotler by Flavio Motta of Management TV.

This video has had about 97,000 views.

Marketing 3.0 – Phillip Kotler

Please allow adequate time to view the video.

This video is approx. 28 minutes long and it is presented in segments. Be sure you watch all of the segments!

After you watch the video, please answer the questions below.

Questions:

What is marketing 3.0 and how is it different from 2.0 and 1.0?
What are 3 unique features of marketing 3.0?
What companies are mentioned as using marketing 3.0? Give 2 examples. How are these companies using it?
Why do companies need to market to their employees and suppliers today?
What is ingredient marketing, or inside marketing? Give an example or two from the video.
What social media tools does Dr. Kotler recommend to today’s marketers?
Can the impact of social media marketing be easily measured? Why or Why not?
What are the challenges with Marketing 3.0 in a “global economy”?
How does the trend toward Corporate Social responsibility and cause related marketing help companies today? Give examples of companies and their causes discussed in the video. There are also examples in the text.
Do a little research and provide 2 facts about Dr. Philip Kotler that are not listed in the slide provided or in the video assigned. There are several other videos on YouTube with Dr. Kotler. That could be a resource for you. State where you found your information about Dr. Kotler.

Please review the important assessment details provided below before you begin:

You will be graded on how well you follow directions. Your project needs to be complete to earn the highest grade.

You will be graded on the appearance of your work. Include your name, date and a title on your submission. List out the questions, then write your answers to the questions.
You will be graded on your ability to match your answers to the video presentation and the concepts covered in this course thus far.
You will be graded on the accuracy of your response, the substance of your work and your individual analysis and perspective.

The case scenario provided will be used to answer the discussion questions that follow.

Case Scenario

Mr. C., a 32-year-old single man, is seeking information at the outpatient center regarding possible bariatric surgery for his obesity. He reports that he has always been heavy, even as a small child, but he has gained about 100 pounds in the last 2–3 years. Previous medical evaluations have not indicated any metabolic diseases, but he says he has sleep apnea and high blood pressure, which he tries to control with sodium restriction. He current works at a catalog telephone center.

Objective Data

Height: 68 inches; Weight 134.5 kg
BP: 172/96, HR 88, RR 26
Fasting Blood Glucose: 146/mg/dL
Total Cholesterol: 250mg/dL
Triglycerides: 312 mg/dL
HDL: 30 mg/dL
Critical Thinking Questions

What health risks associated with obesity does Mr. C. have? Is bariatric surgery an appropriate intervention? Why or why not?

Mr. C. has been diagnosed with peptic ulcer disease and the following medications have been ordered:

Magnesium hydroxide/aluminum hydroxide (Mylanta) 15 mL PO 1 hour before bedtime and 3 hours after mealtime and at bedtime.
Ranitidine (Zantac) 300 mg PO at bedtime.
Sucralfate/Carafate 1 g or 10ml suspension (500mg / 5mL) 1 hour before meals and at bedtime.
The patient reports eating meals at 7 a.m., noon, and 6 p.m., and a bedtime snack at 10 p.m. Plan an administration schedule that will be most therapeutic and acceptable to the patient.

Assess each of Mr. C.’s functional health patterns using the information given. (Hint: Functional health patterns include health-perception – health management, nutritional – metabolic, elimination, activity-exercise, sleep-rest, cognitive-perceptual, self-perception – self-concept, role-relationship, sexuality – reproductive, coping – stress tolerance.)
What actual or potential problems can you identify? Describe at least five problems and provide the rationale for each

Events: Look back and come up with at least three to five significant changes in the stock – I won’t force a timeframe on you, but try to have some Company Specific and Market Specific (so if it is the Market – show that the Company was down e.g. 5% and market down 9% or vice versa and comment). You should probably have a sense of the company’s beta – risk is same as the market, less than or more thanвЂВ¦ If it is Company Specific it could be e.g. the company announced a delay in introducing their new product – stock fell 7% while market was 0% changed.

Below is what you gonna to write. Company description and Industry Description that are seperate, use small title, labal which paragraph is Company Description , which one is industry Description.
Company Description: Major Lines of Business and brief history

Industry Description: Chief Competitors in Major Lines of Business e.g. barriers to entry, where is the industry in terms of life cycle, global or nicheвЂВ¦

Below is informations I find online. yuo need to use these informations to wirte it. In the essay, write about below informations. probably like summary these informations+ plus more your words to descripe and analysis it.

Company Description: Bank of America Corporation, through its subsidiaries, provides banking and financial products and services for individual consumers, small and middle-market businesses, institutional investors, large corporations, and governments worldwide. It operates through five segments: Consumer Banking, Global Wealth & Investment Management, Global Banking, Global Markets, and Legacy Assets & Servicing. The Consumer Banking segment offers traditional and money market savings accounts, CDs and IRAs, noninterest- and interest-bearing checking accounts, and investment accounts and products, as well as credit and debit cards, residential mortgages and home equity loans, and direct and indirect loans. This segment provides its products and services through approximately 4,700 financial centers, 16,000 ATMs, call centers, and online and mobile platforms. The Global Wealth & Investment Management segment offers investment management, brokerage, banking, and retirement products, as well as wealth management and customized solutions. The Global Banking segment provides lending products and services, including commercial loans, leases, commitment facilities, trade finance, real estate lending, and asset-based lending; treasury solutions, such as treasury management, foreign exchange, and short-term investing options; working capital management solutions; and debt and equity underwriting and distribution, and merger-related and other advisory services. The Global Markets segment offers market-making, financing, securities clearing, settlement, and custody services, as well as risk management, foreign exchange, fixed-income, and mortgage-related products. The Legacy Assets & Servicing segment engages in mortgage servicing activities related to residential first mortgage and home equity loans; and managing legacy exposures related to mortgage origination, sales, and servicing. Bank of America Corporation was founded in 1874 and is based in Charlotte, North Carolina.

Industry Description: Chief Competitors in Major Lines of Business e.g. barriers to entry, where is the industry in terms of life cycle, global or nicheвЂВ¦
Companies in this industry accept deposits and make commercial, industrial, and consumer loans. Major companies include Bank of America, Citibank, JPMorgan Chase, Wells Fargo, and Navy Federal Credit Union (all based in the US), as well as Banco Santander (Spain), China Construction Bank, HSBC Holdings (UK), and Industrial and Commercial Bank of China.
Worldwide, the banking industry generates revenue of about $3.8 trillion annually, according to consulting firm McKinsey & Company. North America accounts for nearly a third of global revenue, followed by Western Europe (19%), and China (18%). China — home to four of the world’s five largest banks — represents a huge growth opportunity for banks, as does the massive unbanked population in India.
The US banking industry includes about 5,300 commercial banks, 840 savings banks, and 5,950 credit unions with combined annual revenue of about $465 billion. Commercial banks have about $15.2 trillion in assets, savings banks $1.1 trillion, and credit unions $1.2 trillion.

Extra Learning Options
Film: Standing in the Shadows of Motown by Paul Justman
Film: “Festival!”: Filmed at the Newport Folk Festival by Murray Learner
course material topics:
• Rock and folk-rock
• Soul music
• The marginalization of country music

ou will want to briefly summarize the material you read/what you saw in the film (see the course syllabus for the list of approved articles and films) and/or what you saw at the concert you attended (concert must have taken place during the quarter), and then discuss how it relates to the course material. Follow the same general format of the lesson board posts.

In order to earn credit for ELOs, you must:

1.Write an original discussion board post of 150-300 words summarizing the work or experience, and relating it to course material (6 points).

2.Respond to two other students (2 points per response): Read the posts of other students, and thoughtfully respond with questions, suggestions for further consideration, or your own insights.

Requirement:
For each discussion board post (including lesson boards and the experiential learning discussion board) please follow this format:

Each posting should be about 150-300 words.
If you quote a source, you must cite the source. MLA (Modern Language Association) style is the standard format for citations in the arts and humanities. Please see http://owl.english.purdue.edu/owl/resource/747/01/ (Links to an external site.) for guidelines.
If you express your opinion, give examples of what you like/don’t like, and describe the reasons for your opinion. “I love this,” or “That’s really ugly,” is not sufficient!
You are encouraged to include links to audio or video examples to support your argument (note that “argument” simply means the position you are taking regarding the topic, or the theory you are proposing. It doesn’t mean yelling and insults.).
Avoid inflammatory words and phrases. There are always substitutes you can use. If you disagree with another student’s writings, say specifically why. You are free to express your opinion about what they have said, but not to attack the writer. Quoting outside sources (again, cite your sources!) or offering examples will help support your argument.

response to the post 1:
On September 28th, I attended a concert put on by LANY.
Concert Summary: This is a pop band from Los Angeles. I was actually not very familiar with their music, but a friend wanted to take me. This is only a three man band, but they produce a very large sound by using backing tracks, reverb pedals, and drum pads. The backing tracks were made obvious at one point in the end of the show when there was a glitch and the wrong song’s backing track started playing over the end of the song they were playing. It took a bit for them to figure out what was going on, but they eventually figured it out. Overall, it was a very entertaining concert and it was fascinating to see how they achieved their sound with only three musicians.
Course Material: This concert related to course material we are learning about mostly in song structure and form. A lot of their songs followed the AABA format in a verse-chorus form. This style is common in pop music and allows easy listening for the audience. Verses take up most of the song and the choruses exist to contrast the verses. The reason this is common in pop music is because it is catchy and easy to follow.

response to post 2:
On October 6th, I attended a concert put on by Sam Feldt,
Concert summary:
Sam Feldt is a DJ from the Netherlands. I was only somewhat familiar with his music before I attended the concert. I went because I typically enjoy listening to artists that are similar to Sam Feldts’ style. It is interesting to see how concerts have changed through the years, from a full band with instruments ranging from drums to a microphone, to a single man jumping up and down with his laptop. Overall, I really enjoyed the concert it was interesting to see how Sam Felt produced his sound through use of electronic equipment instead of traditional instruments.
Course Material:
This concert relates to course material because the type music Sam Feldt plays is a prime example of technology changing the types of sounds that can be produced. Music can now be produced electronically, leading to an entirely new sound of music. This is similar to the invention of the electronic microphone. The electronic microphone allowed artists to sing softer, as well as develop the singing technique called crooning. The technological advance of the electronic microphone changed music and the production of sounds. As technology progresses, new sounds are created and music evolves.

You can have as many sources you like

The Term Paper should be 6-8 pages and turned in on safe assign. If you have graphs or pictures it should run longer. Please double space using Ariel font 12 pt with normal or narrow margins. List your sources in a format I can referance them if I need to.

The first paragraph should clearly state the topic and summary of the paper, so as I read it I can compare the content with the intent of the paper

Assignment: Pick a transportation topic covered in the course and provide additional research on the topic expanding on the basics from the book. Become the expert on the topic. It is always best to pick a topic you are interested in because the papers are better.

Example of content:

Topic: Driver Hours

History on Topic: What is the history on driver requirements and laws related

Current State: New or proposed laws

Observations/measurements/statistics: Accident statistics, number of trucks on the road

You should use a good selection of academic and business references, especially relevant academic journal articles.

There are many useful sources of critical and trade information including:
• https://www.marketingritson.com/,
• https://www.private-eye.co.uk/media-news,
• https://www.monbiot.com/category/media/,
• https://www.ft.com/companies/media,
• PR Week,
• Campaign.

A good essay will tend to do more than merely describe what’s happening – it will make an argument, put across the writer’s point of view, while helping to clarify relevant theoretical issues for the reader from the academic literature.

Strong answers will
• Be Theory-driven.
• Demonstrate evidence that you have thought carefully about the essay.
• Use terms with precision – and relate convergence to fragmentation – and both of these to the question.
• Integrate the theoretical (and practical) ideas gleaned from the academic (and practitioner) literature with the reality of the contemporary agency scene.
• From the first paragraph of the essay directly address the question that had been posed; throughout the body of the essay continue to attempt to answer the question; and at the end summarise your argument.