Day: August 26, 2018

Evaluating Marketing Strategies

1. How have Google and Amazon disrupted not only bricks and mortar marketplace but internet marketing?
2. How does marketing intelligence (knowledge of your customers wants and needs) help drive marketing strategy?
3. What has Wal-Mart done well (and differently) than other companies like Target, K-Mart, Sears?
4. Please, select a company of your choice and describe its vision, mission, goals and objectives.  For goals and objectives please use numerical information in addition to their qualitative descriptions.

5. Choose one specific company goal and explain how it flows into a company objective – then using the company objective as starting point, explain how the company objective morphs into a marketing goal and objective (please, anytime you address goals and objectives use both qualitative and quantitative information) – in fact, marketing is about achieving specific numerical objectives.

    Marketing consists of:

   Positioning

   Targeting

   Product strategies

   Price strategies

   Promotion and Media strategies

   Distribution strategies

Assignment 2: Motivation and Performance Management

Write a two to three (2-3) page paper in which you:

1. Compare the difference between job satisfaction and organizational commitment. Determine which is more strongly related to performance for your selected company.
2. Apply motivational theory and performance management principles to evaluate the company as a potential employer.
3. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources. 

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. 

Understanding Target Markets

Apple Inc. Organization

 

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors.  

 

Create the research section of your marketing plan in minimum of 700 words.

 

Week Two Individual Paper Format

 

1 – Use your  Week One researched Company and select/describe a Product or Service

 

Restate the Company and the selected B2C Product/Service Line

 

One product/service for the domestic market and one (modified as needed) for the selected foreign market.

 

2 – Develop two typical buyer’s profiles using demographic variables for your target market

 

a – Domestic

 

Your findings 

 

b – Foreign Market 

 

Your findings 

 

3 – Identify your two desired geographical areas (one domestic and one foreign)

 

a – Brief Domestic Market Description of 10 Economic Factor and 5 Population Factors

 

b – Brief Foreign Market Description of 10 Economic Factor and 5 Population Factors

 

4  – Using the Bureau of the Census data, how many people with your buyer’s profile live in your two geographical areas – to compute this number you must first find out the total demographics of each one of your two geographical areas, and then find out how many in each one of your geographical areas have your same/similar buyer’s profile.  

 

 a – Your findings for the domestic market

 

b – Using other foreign research data, compute how many people with your buyer’s (demographic) profile live in your selected foreign geographical area

 

Your findings for the foreign market

 

5 – Using Nielsen Claritas, provide a description of the Psychographics for the demographic profile you selected in your geographical area in the U.S; using secondary research, describe the psychographic of your foreign target market.

 

a – Your findings for the domestic market

 

b – Your findings for the foreign market

 

6 – Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.   What differences have you noted between your domestic and foreign target markets?

 

Cite a minimum of three peer-reviewed references.

 

Format your assignment consistent with APA guidelines. 

Consumer Behavior Analysis

 

1. How have companies, like Pandora, used marketing to improve customer satisfaction and loyalty?
2. How has GE unified its various brands under one marketing umbrella (or brand)?
3. How has Twitter gone from a US-based company to a global entity?
4. What are some specific branding guidelines for small business?

5. using each step of the Consumer Purchasing Decision Making Model and the Motivators List, address the following: provide two reference for this question only

   1 – what would motivate you, as a consumer. to purchase an expensive suit,

   2 – a trip to Maui,

   3 – a pair of working shoes? 

Discussion Board Forum Instructions

Discussion boards are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each forum. Each thread must be 250–300 words, demonstrate course-related knowledge, include 1 citation is current APA format, and include 1 biblical integration. In addition to the thread, the student is required to reply to two (2) other classmates’ threads. Each reply must be 175–200 words, include 1 citation in current APA format, and must reference the textbook readings.

 

Analysis and Critique of Major Event Paper

 

 

The student will choose a major event (disaster, incident, catastrophe or preplanned event) involving homeland security (emergency management focus allowed). The student will advise the instructor, through email, of the event topic for approval. The student will provide an in-depth analysis of the event starting with an overview of the event. The student will analyze the use of all phases of emergency management (mitigation, preparedness, response, and recovery, and the subcomponents found in each phase) as much as is applicable to each based on the event. The analysis will be written in standard current APA formatting using headings and references. A minimum of 5 references are required. The analysis and critique must be at least 5 full pages of content. The student will conclude the analysis with recommendations for improvements in any areas found to be lacking.

The effects of social media usage on group identity and the perception of ethnic discrimination in the hiring process

Investigating the association between social media use and trust, social identity and perceived discrimination in the hiring process. The 5500 words are for the results and discussion section with the appendices of tables of the tests that have been done. The literature review, methodology sections and questionnaire are provided for context only. The excel spreadsheet is the results collected for analysis

A systematic review of patient adherence to tuberculosis treatment in sub-Saharan Africa: an analysis of factors resulting in the interruption of anti-tuberculosis therapy

– A systematic review of patient adherence to tuberculosis treatment in sub-Saharan Africa: an analysis of factors resulting in the interruption of anti-tuberculosis therapy.

– Data should be from 2008-2018.

 

-Qualitative papers to be used as this is a qualitative systematic review.

 

–  give a good rationale for this study.

 

 

The PRISMA statement on reporting of systematic reviews provides a 27-item checklist and example of a flow diagram to help improve and standardise reporting of systematic reviews. Along with using other published examples of systematic reviews this can help you to ensure some of the key areas are reported in your dissertation (be aware not all points will be relevant e.g. funding). Resources for PRISMA can be found at:

http://www.plosmedicine.org/article/fetchObject.action?uri=info%3Adoi%2F10.1371%2Fjournal.pmed.1000100&representation=PDF

http://www.prisma-statement.org/2.1.4%20-%20PRISMA%20Flow%202009%20Diagram.pdf

http://www.prisma-statement.org/2.1.2%20-%20PRISMA%202009%20Checklist.pdf

 

 

Investigating the association between social media use and trust, social identity and perceived discrimination in the hiring process. The 5500 words are for the results and discussion section with the appendices of tables of the tests that have been done. The literature review, methodology sections and questionnaire are provided for context only. The excel spreadsheet is the results collected for analysis

And a discussion section summarising these results (the results were not significant, although the relationship was in the right direction)

And try and explain why this occurred despite a strong literature background suggesting the hypothesis would be confirmed

You could talk about, the stimuli used introducing noise into the data (the woman is looking down at first then looks up to talk, this breaking of eye contact could reduce looking time, maybe cite a study about direct gaze/breaking gaze with infants, and talk about how the movement could be distracting)

In the discussion you could also discuss that there was very few participants (around 20) you could cite a power calculation and research about the correct sample size given the number of conditions and the fact you are working with infants (as there are 2 between conditions you would ideally have 20 infants per condition and maybe an additional 10 infants to account for drop outs and abnormalities)