Day: August 19, 2019

Assignment 2: Developing a Public Relations Plan, Part 2
Due Week 8 and worth 330 points This paper will be a revised and expanded version of the first paper. Based on your instructor’s feedback, you will first revise the first paper. Write 5-6 new pages in which you:

 

1. Describe the mix of media you would use to implement your public relations campaign and explain in detail your objectives for each media form.
2. Explain in detail how you can take advantage of community relations to generate positive publicity for your organization.
3. Describe the government relations tactics you would use as part of your public relations campaign, and explain in detail how these tactics will help you achieve your objectives.
4. Draft a news release that you will use in your public relations campaign.
5. Explain in detail how the content, style, and essentials of your news release will help you persuade the public to your point of view.

 

Your assignment must:

 

• This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
• Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the tile of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

The specific course learning outcomes associated with this assignment are:

 

• Analyze a communication process, identify dysfunctional aspects of the process, and develop action plans to improve the communications
• Formulate and plan the implementation of public relations strategies to accomplish stated public relations objectives relative to various publics (media, employees, communities, governments, consumers, and international entities).
• Develop a public relations research plan to analyze audiences, assess alternatives, and develop needed information to support decisions
• Use technology and information resources to research issues in public relations.
• Write clearly and concisely about public relations issues using proper writing mechanics.

“Demand, Cost and Price Adaptation”  Please respond to the following:

 

• Referring to the same novel health care product or service you came up with last week (Week 6 Discussion), determine how you would assess demand for and the cost to produce your product or deliver your service and establish a price. Provide a rationale to support your response.
• Describe a situation that would require you to adapt the price of your product or service. Consider the impact of government and private payers on your pricing strategies. Provide specific examples to support your response.

Assignment 1: Budget Planning and Control

 

Due Week 9 and worth 240 points 

 

Before approaching this assignment, be sure that you have watched the following video: 

 

• Wiley (2011, September 28). Budgetary planning featuring Babycakes *full video* [Video file]. Retrieved from https://www.youtube.com/watch?v=frh3I2rVDzs

 

Babycakes, a specialty bakery, is the company that will be considered for all parts of your budget planning and control report. For this assignment, you will develop a 3–4-page paper in which you address the following. 

 

1. Briefly discuss the ways a realistic budget will benefit the owner of Babycakes versus no budget at all. Be sure to use Babycakes as the company and any specific product details in your explanation.
2. Prepare a sales budget for the LA Babycakes store for the fourth quarter of 2016. Present the number of units, sales price, and total sales for each month; include October, November, and December, and the total for the quarter. Use one half of the Valentine’s Day sales as the basis for a usual day in the new quarter. Use 30 days for each month. Calculate the total sales for each month for October, November, and December.
3. Create three new products, one for each of the three holiday seasons in the fourth quarter. Estimate the sales units, sales price, and total sales for each month. Describe the assumptions used to make these estimates. Include an overview of the budget in the report, presenting the actual budget as an appendix with all the data and calculations. Add these amounts to your sales budget.
4. The owner of Babycakes is interested in preparing a flexible budget rather than the static budget she currently uses. She does not understand why, when sales increase, her static budget often shows an unfavorable variance. Explain how a flexible budget will overcome this problem. Use the details of your newly prepared budget for the fourth quarter of 2016 to address her concern.
5. Imagine that Babycakes is facing a financial challenge that is causing the actual amount of money that it spends to become significantly more than its budgeted amount. Include a discussion of your own unique cause of the overspending. Explain the corrective actions needed to address these challenges.
6. Integrate relevant information from at least three quality academic resources in this assignment. Note: Please do not use your textbook as an academic resource. Also, Wikipedia and other similar websites do not qualify as quality academic resources. You have access to Strayer University’s Online Library at https://research.strayer.edu and the iCampus University Library Research page at https://icampus.strayer.edu/library/research. 

 

Your assignment must follow these formatting requirements:

 

• Be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
• An abstract is not required. 

 

The specific course learning outcomes associated with this assignment are as follows:

 

• Assess how accounting tools and techniques influence business planning, decision-making, and control.
• Evaluate financial accounting tools and techniques that convert financial accounting data into information for decision-making.

Some organizations prohibit workers from bringing certain kinds of devices into the workplace, such as cameras, cell phones, and USB drives. Some businesses require employees to use clear or see-through backpacks when carrying personal items. What other devices might not be allowed in certain facilities, and why would they be restricted? The video on Google’s Data Center may give you some ideas to write about for this assignment.

 

Your written assignment should consist of 2-3 paragraphs.

We have all heard the claim that “the customer is always right.” Well, maybe we should pause for a minute. Is the customer always right? Decide whether or not the customer is always right, and explain your rationale. Also, share an example of great customer service that you received directly or at least witnessed.

 

REPLY TO MY CLASSMATE RESPONSE TO THE ABOVE QUESTIONS AND EXPLAIN WHY YOU AGREE? (A MINIMUM OF 125 WORDS EACH)

 

                                                   CLASSMATE’S POST

 

No, the customer is not always right, but we always want to make the customer happy. Often, in business there are misunderstandings, the customer often doesn’t understand the rules, regulations, and policies that go with running the business the way it is running. The customer doesn’t understand that we can’t just give them what they want all the time because that can result in bad business. That is why we often compromise so the business isn’t taking that much of a loss.

 

A great example of Great Customer service is when my neighbor’s flooring got left outside in the rain for two days. He called the company back up and told them the problem, they got people to come to pick up the old flooring, the ordered new flooring, and they took off some of the install fees for his inconvenience because the company didn’t deliver the flooring correctly. 

Every   day we use data in one way or another in our daily lives, we find ways to   analyze situations and create viable solutions based on quantitative and   qualitative information that we collect mentally as well as physically.  For this project you are going to become an   educational advisor for a fictional educational institution.  The Vice President of Instruction of the   institution has provided you with the raw data of the assessment scores of   their students’ final exam in their GED Preparation Course.  The course consists of scores in   mathematics and English and Pass or Fail Overall Score.  There is also information in regard to the   demographics of the students.

 

Based   on the raw data that you have been provided, you are going to develop a   presentation using visuals of the data that have been provided.  You are going to make recommendations to   the Vice President of Instruction of the University of suggested improvements   that can be made based on your analysis of the data that has been provided to   you.

 

Within   your data presentation include:

 

A   variety of graphics that illustrate the represented data

 

An   explanation of what each graphic represents

 

Explain   how the graphics should be interpreted (include a key)

 

Finally,   summarize your analyzation of the data and provide the VP with some   suggestions to improve the quality of instruction within the school.  Refer to your visuals within your summary.

 

For this assignment you can use any method that you want to use.  Some students use Microsoft Word, some students have used Powerpoints.  

 

Please make sure that you look at the example that is also attached!!

Competency

 

Examine leadership’s role in executing successful change.

 

Instructions

 

Delta Pacific Case Study

 

As the change leader for Delta Pacific Company (DPC), you know certain elements need to be in place by leadership for a change to be successful. DPC wants to change the culture from the more traditional manufacturing environment to one of a contemporary consulting environment. Now it’s time for you to help the leaders execute a successful change:

 

• Determine how leadership impacts the organizational culture during this change
• Examine elements that are critical to making this change sustainable
• Assess the top mistakes leaders make and determine the best way to avoid those mistakes

 

As the change leader, it is your responsibility to help ensure a successful change in the shift of DPC’s organizational culture. Part of this includes alerting leadership to how their own behavior impacts change and how change can be sustainable.

 

Conduct academic research and create a plan to present to the CEO and board in which you complete the following successful change management plan:

 

• Explanation of leadership behaviors that impact organizational change.
• Description of critical factors that ensures this cultural shift will be sustainable.
• Examination of the top mistakes leaders make during a change.
• Explanation of your recommendations as to the best ways the leaders can avoid making those mistakes.
• Remember that this is a proposal. Make sure to format your paper properly for your proposal. A proposal is a persuasive document, so make sure to use proper language and tone. Remember, you are the change leader, and you are writing to the CEO. So use a tone in your proposal that is specific to your audience (the CEO).

 

Include your APA-formatted reference page with at least two credible sources.

 

A note about credible sources: Credible sources are reliable, accurate, and trustworthy. These sources are written by authors respected in their fields of study. You want to identify sources where the author of the article is listed if they’ve referenced other information. The sources should be cited so that you can check for the accuracy of and support what they have written.

Share your thoughts about people who have found the Internet to be a useful tool for perpetrating crimes, conducting terrorism, and even waging war. Link theories and statistics to your ideas and opinions when explaining how situations should be handled by law enforcement and e-business professionals.

 

You may find this website valuable when seeking additional information on Internet Crime Prevention Tips: http://www.ic3.gov/preventiontips.aspx

 

The following requirements must be met:

 

· Write between 1,500 – 2,000 words using Microsoft Word in APA 6th edition style.

 

· Use an appropriate number of references to support your position, and defend your arguments. The following are examples of primary and secondary sources that may be used, and non-credible and opinion based sources that may not be used.

 

1. Primary sources such as government websites (United States Department of Labor – Bureau of Labor Statistics, United States Census Bureau, The World Bank), peer reviewed and scholarly journals in EBSCOhost (Grantham University Online Library) and Google Scholar.

 

2. Secondary and credible sources such as CNN Money, The Wall Street Journal, trade journals, and publications in EBSCOhost (Grantham University Online Library).

 

3. Non-credible and opinion based sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. should not be used.

 

Cite all reference material (data, dates, graphs, quotes, paraphrased statements, information, etc.) in the paper and list each source on a reference page using APA style.