company:Quorn

 

TV ad link: https://www.youtube.com/watch?v=f4bzmFcFyLQ

 

 

 

  • This elements refer to all parts that you are discussing in your assignment ,eg,category positioning, target customers, Marcomms and creative strategy. You are asked to critique the ad (TV ads in your cases) in terms of all these factors as a whole. What is positive, what is negative, and what would you suggest to change to make it more successful.
  • You can use DRIP as your discussion. Note that this is just one part of it. Your whole argument should not be sitting just on DRIP. 

 

need 5 sections: 

 

  • Campaign Brief Description
     
  • Categor Positioning and ‘Involvement by Motivation’ Grid
     
  • Target Customers
     
  • Marketing Communications Strategy and Objectives
     
  • Creative Strategy and Tactics

Please answer following assignment question with minimum of 350 words and at least 2 references. This assignment is to be scholarly; it is not enough for you to simply post your article and add cursory reviews. CITED REFERENCES ARE REQUIRED. 

 

 

 

Question:

 

You are a member of the Human Resources Department of a medium-sized organization that is implementing a new inter-organizational system that will impact employees, customers, and suppliers. Your manager has requested that you work with the system development team to create a communications plan for the project. He would like to meet with you in two hours to review your thoughts on the key objectives of the communications plan. What should those objectives be?