Day: November 21, 2019

III. ANALYSIS OF THE TARGET MARKET (2-3 pages)

Use one or more of the common bases for segmentation: demographics, psychographics, geography, benefits, and/or usage.

IV. COMPETITVE FORCES ANALYSIS (2-3 pages)

a. Describe the brand’s competitive advantage in terms of quality, price, selection, location, and service. Include here a set of POPs (points of parity to the competition) and PODs (points of difference to the competition).

b. Identify the strengths and weaknesses of competitors to the brand, with respect to the following checklist:  Market share; product quality; quality of service; pricing; amount of advertising and promotion. Include a perceptual map of your brand versus the competition, using two positioning variables (avoid reliance only on price and quality).

Senior leadership is requesting an executive summary from human resources that will help them understand the components of the performance management system at Matrix . This must be written as a brief that informs the senior leaders at Matrix so they can make strategic decisions. You must reinforce the importance of performance management for employee growth and demonstrate the value that can be gained when managing employees.

As the leader of this project for human resources, you will be required to prepare the executive summary that will include the following information:

• What are the components of a performance management system?
• What factors do managers need to succeed in an effective performance management system?
• What factors do employees need to succeed in an effective performance management system?

Instructions

Create the second part of your marketing plan:

Prime Insurance company identification program is a valuable and powerful business tool. However, our identity is intended to represent the business for the clients. The location is internal and international, the head quarter is going to be in North America as well. Product marketing is life insurance, mutual funds, and the opportunity to earn extra income. Services it provides such as door to door services for middle class and many. Showing families the importance of the (FNA) financial need analysis to help them see the overall value that could provide is best solution for their feature.   

1.Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.

2.Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one brand extension.

3.Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary. 

4. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position.

5. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market.

Q1, Discuss the risks of avoiding confrontation of a problem employee.

Q2. Case study:

Read The Case of Plant Relocation and complete the questions at the end of the case study.

Q3: Journal Article Analysis

Pick one of the following terms for your research: Whistle-blowing, motivation, decentralization, group norms, or needs.

Using the skills you researched in Topic 5, you will apply those skills with an individual or a couple. In 500 words, do the following:

1. Describe which skills worked, which will be added to your repertoire.
2. Discuss the strengths and challenges of the skills used.
3. Analyze further development needed for your coaching skills.

Use two to four scholarly resources, for each submission, to support your explanations.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

• You will find Video 3: Sampling by navigating to the MSL Tools for Success link under Course Home. This video discusses sampling in the context of how estimates of population parameters are obtained. It refers to Video 1: What is an Average? where we obtained an “average of 1.89 feet per person.” It points out that applying this statistic depends on thinking through whom the population is meant to be, and that depends on the study question (i.e., “If you want to understand your answer, you really have to work out carefully what your question is.”).
• As the sample statistic was derived from a bunch of kids heading to the playground, plus a one-legged man who we asked to show up, we conclude that the sample was a bad one. We explain that random sampling is generally a good way of obtaining a representative sample such that you can be confident that the sample statistic is a good estimate of the population parameter.
• Respond to one of the following questions in your initial post:
• Are all good samples random? This is an opportunity to bring up opinion polling, which typically tries to obtain views from particular groups (e.g., men, women, older, younger, employed, unemployed, Democrat, Republican, etc.) and then “weights” the results by the prevalence in the population.
•  Your initial post should be 150 to 250 words in length