Assignment 2: Situation Analysis

A company self-examination. What are we known for? Who do we want to become?
In this assignment, you will create a Situation Analysis for one (1) of the following companies / brands: Fiat Chrysler, IBM, Burger King, or Old Spice

Each of these four (4) companies (Fiat Chrysler, IBM, Burger King, and Old Spice) has been through numerous changes in recent years. For this assignment, select only one (1) company / brand. Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template. Additional research should include the use of the company's Website, the course textbook, and other online sources.