Assignment #1 – Business Model Generation

Read the book Business Model Generation by Osterwalder & Pigneur.
You will be required to hand in a maximum 5-page report with the following two key sections:
1. Using the Business Model Canvas, draw and describe the business model for one of the
auto companies listed below. You will be required to submit the canvas as well as a
detailed description of each of the items on your canvas.
a. Toyota
b. Honda
c. General Motors
d. Tesla
e. Ford Motor Company
f. Volkswagen
2. Using your canvas as the basis for your discussion, describe how your company makes
money. You will be required to categorize their sales revenue, margins and
importantly, the fundamental elements of their cost structure. This will require a fair
amount of financial analysis from their published financial statements and MD&A
documents. Be sure to benchmark your discussion of their financial elements to those
of the industry.
This is an individual assignment. Your business model canvas’s must represent your own
original thinking; you are not allowed to copy a canvas for your company from an internet (or
any other) source!
The body of your report must use 1½ line spacing with 12-point fonts, must not exceed 5 pages.
Your Business Model Canvas should be put in an appendix. This is a visual model and as such
must work visually! Feel free to use an appendix for any additional information you feel is
relevant to your discussion. Appendices will not count towards your 5 pages. You must use
proper APA referencing for all external reference material.
You will be required to hand in an electronic version of your report on D2L in the designated
Dropbox. Email or paper versions will not be accepted. The electronic version must be in
Word or Adobe format and needs to be submitted on or prior to the due date.