Management Accounting

1. What challenges did Thomas Schmall face upon becoming CEO of Volkswagen do Brazil (VWB)?

2. Describe VWB’s new strategy.

3. How did the strategy map (exhibit 4) and the balanced scorecard (exhibit 5) help Schmall and Senn to implement the new strategy?

4. What are the strengths and weaknesses of the balanced scorecard in this implementation?

5. How does the VWB scorecard differ from the basic Kaplan and Norton version, and why?

6. How can Schmall and his team use the scorecard to deal with the challenges faced by the company in January 2009?