Organizational uses of social networking sites

I. Abstract (100 +/- 25 words, describes paper, follows title & authors)
II. Opening
a. Definitions of social networking
Found this in my cited materials and thought it may help:
Social Networking Defined The advent of broadband, high-speed connectivity spawned a wide spectrum of synchronous and asynchronous communications technologies, allowing Web 2.0 services to grow and thrive. Synchronous technologies allow real-time communication and commonly take the form of wireless (mobile) or wireline telephonic platforms, as well as instant messaging and short message services (SMS or texting) types of applications. Asynchronous technologies include e-mail and other web-based communications, including blogs and wikis. (Barnes, 2009)
b. History of social networking
i. Developments from personal to commercial uses
c. Current uses and new roles in companies created by social networking

III. Importance
a. Why organizational uses of social networking sites are important
b. How social networking influence has grown in marketing and business plans
i. Include research from peer-reviewed articles

Social networking from an organizational standpoint