situation analysis and SWOT analysis
Situation Analysis (Penny)
• Who is the organization?
o Endinjurgy.org
o Executive Director Tracy Mehan
• What do they do?
o They have created a platform for people to come together to share information about childhood injuries, prevention and personal stories.
• Who are their clients?
o The clients are anyone who is interested in advocating for childhood injury prevention or have been personally moved or affected by child injuries.
• Where are located?
o Within CIPA a non-profit partnered with Children’s Nationwide Hospital
• What is the history of the organization?
o End Injury started with a small group of people who wanted to make a difference. Child injuries are preventable and they could not believe that nothing more was being done to stop it. End injuries came from a place inside us that said “we can do better-we can make a difference.”
• What is its present status?
o Recently launched their website and filmed a video that that can be used for public service announcements, a platform to spread their message and increase visibility of organization.
• Future goals?
o Increased membership (also increase visibility on social media)
o Actions
o Form Tribes
o Outreach to potential funders
o Promote Video
o Outreach to potential partners/where we direct people to volunteer
• Current situation at hand?
o Beginning stages
o No budget/limited resources
o Expertise in the field
o Media connections
o Lots of opportunities
• Who are the publics?
o Aware
o Active
o Publics may not be both but they are definitely aware and some might be moved to action.
• What is the reputation of the organization?
o Not established yet but connected to CIPA and Children’s Nationwide Hospital both are highly respected in the health care industry/ strong reputations.
SWOT (Penny)
Strengths
• Website is visually appealing
• SM links and link-backs provided
• Nice use of SM call to actions
• Encouraging content sharing through:
o Memes
o Videos
o Connect with us
Weaknesses
• Low visibility
• No SM presence- need to follow more people and get more followers
• No budget
• Under staffed
Opportunities
• Use SM to blow up campaign
• Growth
• Spread awareness
• Form tribes
• Cross-promote with other companies- Children’s Nationwide Hospital, Automobile dealerships, home improvement stores, insurance companies, relators, etc.
Threats
• Other similar NPO’s
• Lack of manpower
