a) Write a summary of the ” Hard Rock Cafe Global Strategy” from 9 minutes long video provided in the link below:-

b) write an essay of how the CONCEPTS in corresponding relate and can be applied to the video case. Be specific to how terminology discussed in “Competing on differentiation” (I provide

pictures talking about it).

c) write your own CRITIQUE of the applications of OM techniques used for Hard Rock Cafe Global Strategy. E.G. Are the other OM techniques that it should have applied but didn’t? did it or didn’t

it overdo some OM technique(s)? Are the OM techniques applied to your selected case study that are applied globally be applied uniformly or differently for different parts of the world or

commodities it deals with? be specific.

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