Assignment 1: External Analysis

Assignment 1 is an external analysis of the organization you chose after Lesson 1. It is worth 20% of your final grade for MKTG 420, and you should plan to submit it after you complete the readings and learning activities for Lessons 1, 2, 3, and 4.

Carefully review the material on the Assignment Details page (in particular, take note of formatting and referencing requirements).