Project #2:

CSR 331

A writing exercise on Consumer Decision Making and the Big Bang Theory:

 

Watch this 4.48-minute YouTube clip taken from the Big Bang Theory:

www.youtube.com/watch?v=gZA2770_f84

 

Use Chapter 2, Section 2, Objective 2 on Cognitive decision making to analyze this TV clip.

 

Format: **At the top of the paper, please put:

Project #1: Consumer Decision Making and The Big Bang Theory

CSR 331

Your name:

Date:                                                                                                             5 points

 

Summary of the video clip                                                      15 points

 

Using Figure 2.5: Stages in the Consumer Decision Making Process in the text, analyze the steps that the characters go through in order to make a purchase decision:

1. Problem 5 points
2. Info Search 5 points
3. Evaluation 5 points
4. Product Choice 5 points
5. Outcome 5 points

 

 

What could Sheldon have done to make a positive consumer decision outcome?                                                                          5 points

This is a competitive paper with your classmates.  The papers that are very well written and evident that thought and preparation has gone into the writing will receive the most points.  Length does not equal quality.

 

Single or double spaced

2 page maximum

Submit via blackboard

 

Presented on 1/19/16

 

Due date:  1/26/16 by 1:30pm.

 

Worth 50 points total