Assignment Number: One of one (100% of final mark)
Assignment Title: Report
Assignment Length: 5000 Words
Issue Date: 21.9.15
This assessment satisfies the learning outcomes as specified in your module guide.
Specific Assessment Criteria
70%+: Your report will be of excellent quality where you demonstrate excellent knowledge and understanding of academic models and concepts relating to globalmarketing and assessing new international markets. The analysis of relevant models and concepts will be of excellent quality. The report structure, its presentation, your written English and your referencing will all be of a very high standard.
60% – 69%: Your report will be of good quality where you demonstrate a good knowledge and understanding of academic models and concepts relating to global marketing and assessing new global markets. The analysis of relevant models and concepts will be of good quality. The report structure, its presentation, your written English and your referencing will all be of a good standard. The academic content, the quality of discussion, referencing, and other elements will be likely to require some or limited development.
50 – 59%: Your report will be of fairly good quality where you demonstrate an adequate knowledge and understanding of academic models and concepts relating to global marketing and assessing new global markets. The analysis of relevant models and concepts will be of adequate quality. The report structure, its presentation, your written English and your referencing will all be of an adequate standard. The academic content, the quality of discussion, referencing, and other elements will be likely to require some development.
40% – 49%: Your report will demonstrate a basic awareness of academic models and concepts relating to global marketing and assessing new globnal markets. There will be some omissions of expected content and the analysis of relevant models and concepts is likely to be cursory. There will probably be significant problems with any combination of the report structure, its presentation, your written English and your referencing. The academic content, the quality of discussion, referencing, and other elements will be likely to require extensive development.
Fail <40%: Your report will demonstrate a lack of satisfactory awareness of academic models and concepts relating to global marketing and assessing new global markets. You are likely to offer little or no analysis of relevant models and concepts and there will probably be significant omissions of expected content. In addition, there will probably be very significant problems with any combination of the report structure, its presentation, your written English and your referencing. The academic content, the quality of discussion, referencing, and other elements will be likely to require very extensive development.
Assignment Task
You are to assume the role of a marketing adviser to a UK company considering global marketing for the first time.
You have been asked to assess the market potential of two countries, investigate the environmental risks and the problems that may affect the development of a successful marketing mix. Based on your assessment, the end point is to select one of the countries for market entry.
1. Select a product or service. Something very specific works best. Agree your choice with your lecturer.
2. Select two countries in different continents.
3. Research both countries making a critical assessment and comparison of:
3.1. the macro environmental risk factors;
3.2. the adaptation/standardization challenges of implementing a successful marketing mix for market entry for each country.
4. Justify and propose a marketing mix for market entry for each country.
5. Justify the choice of one of the countries based on the above.
On this occasion the report should contain the following sections:
• Title and contents page (2 marks);
• Brief introduction (c.250 words, 4 marks);
• Critical analysis and comparison of macro environmental risk factors (c.1K words, 22.5 marks);
• Critical analysis and comparison of challenges related to a successful marketing mix (c.1K words, 22.5 marks);
• Proposed marketing mix for each country (c.1K words, 22.5 marks);
• Justification for choice of one country (c.1K words, 22.5 marks);
• Brief conclusion (c.250 words, 4 marks).
Important and helpful information
Please refer to the Module Guide for information regarding indicative reading, guidelines for the preparation and submission of assignments, and the assessment criteria.
Submission
(Details regarding submission can also be found in the Module Guide but are reproduced here).
Unless otherwise notified by your module tutor, hard copies of assignments should be placed with a white general cover sheet, in the Assignment Post-box in Chancellor’s Mall.
Please note that all assignments are date stamped by the Academic Office once they have been taken out of the post-box. It is this date stamp which is taken into account (rather than the date stamp which students make themselves on the general cover sheet).
Electronic copies of assignments should be submitted via “Turn-it-in”. Please ensure you follow the instructions provided by your module tutor and on the assessment brief.
Submission of assessments may be done on or before the published submission date. Assignments not available at this time will be considered late unless an extension has been previously agreed.
Students who fail to submit assessments by the specified date (without an extension being granted or without accepted Mitigating Circumstances) will be subject to the following penalties:
Up to 5 calendar days late = 10 marks subtracted but if the assignment would normally gain a pass mark, then the final mark to be no lower than 40%.
Up to 10 calendar days late = 20 marks subtracted but if the assignment would normally gain a pass mark, then the final mark to be no lower than 40%.
More than 10 calendar days late = 1 mark awarded.
Please note that it is your responsibility to ensure that the assignment is submitted in the format/s specified in the Module Guide or on the Assessment Brief.
YOU SHOULD ALWAYS ENSURE YOU KEEP A COPY OF ANY ASSIGNMENT SUBMITTED.
In the case of exceptional and unforeseen circumstances, an extension of up to 7 days after the assessment submission deadline may be granted by your Programme Leader. You should complete an Extension Request Form available from Student Services and attach documentary evidence of your circumstances, prior to the published submission deadline.
Requests for extensions for periods longer than 7 days must be made using the Mitigating Circumstances procedures.
Please see the Programme Handbook for further details.
