Serving Customers in Global Markets

You are required to write an individual report on Disneyland Paris which addresses the following four questions:

1. What markets was Disneyland Paris aiming for, and how was this delivered through their operations?

2. What were Disney’s main mistakes from the conception of the Paris resort in 1992 through to 2006?

3. In your opinion which aspects of operations management does Disneyland Paris need to improve for its future success, and why?

4. In April 2012 Disneyland Paris celebrated its 20th anniversary. What advice would you give them for the next 20 years?

This report should be between 1500 – 2000 words in length, excluding appendices. Please ensure that you include a bibliography, correctly Harvard referenced.

You should ensure that you read widely on both Operations Management theory and the case study. In particularly you should not rely solely on the class notes but read the recommended Slack textbook as well as the web references provided in the case study.

You may introduce operations management concepts and models not covered in class (with references) if you feel they are relevant and can be can applied effectively to Disneyland Paris.