? Select an Industry and Organisation.

? Research this Industry and Organisation using secondary and – if possible – primary sources.

? Critically analyse the Global Marketing Strategy of this organisation.
Access –

? Secondary research sources – newspapers – magazines – journals – websites – etc

? Primary research sources – if possible
1. Industry Analysis:
? Assess the key dynamics of the Industry
? Major players
? Who is us driving change in the industry
? What direction is the industry moving
? Innovation
? Consumer Benefits / Exceptional Buyer Utility – Blue Ocean Concept

2. Company Analysis:
? Critically assess company –
? Global Business Model of the company
? Revenue Model
? USP – Competitive Advantage
? Position in the industry
? Innovation – creative thinking in the company

? Your proposed Future Global Strategy – Your Proposed Blue Ocean
Written Report
•
• Professional references – Harvard System
Length:

• 3,000 words approx.

• Word count not vital – key requirement is to cover all the issues.

• Detailed professional analysis and recommendations required.