BCOM 231: Business Communication-writing assistance
Fortune 200 CSR Professional Blog
Goal
Create a professional blog post where you evaluate the corporate social responsibility (CSR) of a Fortune 200 corporation
Why
Business professionals must demonstrate professional blogging competency
Word Count
500-1,500 words (only includes content in template section of assignment)
Template
- Introduction (no heading)
– attention getter, introduce goal of blog, preview main sections of blog
- History of (Name of Organization) (heading)
– brief history of your organization and its CSR efforts (according to internal and
external sources)
- (Name of the Company’s) CSR Communication (heading)
– discuss the manner in which your company communicates CSR across its online presence. Remember, CSR is represented by a company’s triple bottom line (financial, environmental, and social impacts)
– Issues to consider include: CSR topics discussed, frequency of discussion, primary location(s) of CSR discussion (website, specific social media platforms), prominence of CSR communication (ease of link/information on website), amount dedicated to CSR, and format of CSR presentation (primarily text, primarily visual, balance of text and visual).
- Assessment of (Name of Company’s) CSR Efforts (heading)
– Based on what external sources have said about your company, assess the quality of
your company’s (1) financial, (2) social, and (3) environmental good efforts
– How does this compare with how the company communicates its CSR initiatives
- Summary and Key Takeaways (heading)
– summarize main sections of blog, make value judgement about the organization’s CSR (and communication of it) based on your blog content
– 2-3 bullets that identify key takeaways of your post
* Please note, your readers must understand how you regard your selected corporation’s CSR by the end of the post.
Blog Title
Your title should include 2 parts (separated by a colon).
- The first half of your title should creatively represent your evaluative judgement about
your company’s CSR initiative(s).
- The second half (your subtitle) should be: “An Analysis of ____________’s
Corporate Social Responsibility”
Example:
Educating Through Social Change: An Analysis of the University of Southern Indiana’s Corporate Social Responsibility
Tags
List 3 – 5 tags for your post based on your title, content/analytic themes, and important phrases you use in your blog.
References
– 2 – 3 minimal sources required (your company’s website only counts as 1)
– Sources should be included as hyperlinks in text of blog
– Sources & links should be included at end of blog in APA format & listed in alphabetical order
Bio
Create a brief biography of yourself and include it at the end of your blog. Although it may not be long, based on your minimal experience, it needs to be professional in nature.
Images
Your post must include at least 1 featured image at the end of the document (check pixabay.com for help)
Online Publication of Post
Like many students, you need professional pieces that illustrate your writing, research, and analytical skills. A published blog is a great piece of evidence for your professional portfolio to illustrate those skills. As a result, once your blog is submitted for a grade, it will be forwarded to the Managing Editor of NPO.io, a website that covers nonprofits, NGOs, social entrepreneurship, and other social good stories. She will review your blog to determine if it meets baseline requirements for publication with additional edits. If published, you will be credited as a contributor on the website, with a bio on the site, to add to your resume and professional portfolio on LinkedIn.
Your grade for the blog will be assigned by me alone based on the criteria on the assignment sheet.
writing assistance
Contributor: Emily Smith
Date: September 2, 2016
Tags: corporate social responsibility, higher education, community, sustainability
Educating Through Social Change:
An Analysis of the University of Southern Indiana’s Corporate Social Responsibility
(Introductory paragraph that includes assignment requirements. There is no heading leading into this paragraph)
History of the University of Southern Indiana-writing assistance
The University of Southern Indiana was founded in 1965 as a means to educate……(finish with important facts regarding history of company using hyperlinks where appropriate).
University of Southern Indiana’s CSR Communication
Assessment of the University of Southern Indiana’s CSR Efforts
Summary and Key Takeaways
References
National Center for Interprofessional Practice and Education. (2016). University of Southern
Indiana wins Nexus Award. Retrieved from https://nexusipe.org/informing/about-national-center/news/university-southern-indiana-wins-nexus-award-0
Scheller, M. (2016). USI to host dementia care training program through state grant. Retrieved
University of Southern Indiana. (2016). History. Retrieved from
http://www.usi.edu/about/history/
Bio
Emily Smith ‘18 is a management major in the Romain College of Business at the University of Southern Indiana. She is a member of the Speaking Eagles Toastmaster’s Club and the Alpha Kappa Psi honorary co-ed professional business fraternity. Following graduation, Emily plans to pursue a career in human resource management.
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