Module Title: Global Business Environment

CULTURE & BUSINESS

Part 2 Submission

Submission Date: SUNDAY 4th December 2015 8pm deadline

PART A. Worth 70%
Using the case study, lecture notes, videos your own research and additional material provided to you, outline how you would advise a manager for the company you studied in CA1 (SUBWAY RESTAURANTS) to be “culturally savvy”.
a) What does cultural savvy mean?
b) What specific cultural issues should an international manager be aware of when operating globally?
c) How should these issues be managed?
Support your answer with examples.
(Guide 1300 words)

PART B. Worth 30%
Using Geert Hofstede’s model outline the profile for “home nation” of the company you studied in CA1. Compare the dimensions to those of “country B” and give a commentary on your findings.
http://geert-hofstede.com/countries.html
(Guide 700 words)

MAXIMUM WORD COUNT = 2000 EXCLUDING BIBLIOGRAPHY
• Both questions to be marked out of 100
• Answer should be written in report format
• Referencing is to follow the Harvard style
• Bibilography to be included