MKT 230: Module Two: Creating Print Advertisements Assignment
For this assignment, you will be creating print advertisements to promote any fashion retailer of your choice. These print advertisements
should be your own creation and not copied from any existing advertisements. You are required to create two print advertisements for
the same retailer. However, the advertisements must be unique (you cannot use the same images, headline, or sub-headline for both
advertisements). The following information should be included in each ad:
The brand/product name, slogan, headline, and body copy
Images of the products and supporting images
Images can be done on the computer, by hand, or a combination of the two
Something that will catch the attention of your target audience!
This image provided below includes all the required components of a print advertisement. However, feel free to be creative with your
layout.
Headline
Sub-headline (optional)
Body Copy: includes product selling points, slogan, and additional
information that would help to sell the product.
Represents an illustration
Creating Print Advertisements Rubric
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
review these instructions.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Main Elements Includes all of the main
elements and requirements
Includes most of the main
elements and requirements
Includes some of the main
elements and requirements
Does not include any of the
main elements and
requirements
25
Integration and
Application
All of the course concepts are
correctly applied
Most of the course concepts are
correctly applied
Some of the course concepts
are correctly applied
Does not correctly apply any
of the course concepts
25
Creative Thinking Synthesizes ideas or expertise
in original ways demonstrating
a high degree of innovation,
divergent thinking, and risk
taking
Synthesizes ideas or expertise in
original ways demonstrating a
moderate degree of innovation,
divergent thinking, and risk
taking
Synthesizes ideas or
expertise in original ways
demonstrating a minimal
degree of innovation,
divergent thinking, and risk
taking
Does not synthesize ideas or
expertise in original ways and
does not demonstrate
innovation, divergent
thinking, and risk taking
25
Integrative Learning Makes simple connections
among ideas and experiences
to effectively synthesize and
transfer learning to new,
complex situations
Makes simple connections among
ideas and experiences to
synthesize and transfer learning
to new, complex situations
Makes simple connections
among ideas and
experiences to synthesize
learning
Is not able to make simple
connections among ideas and
experiences to synthesize
learning
15
Writing
(Mechanics/Citations)
No errors related to
organization, grammar and
style, and citations
Minor errors related to
organization, grammar and style,
and citations
Some errors related to
organization, grammar and
style, and citations
Major errors related to
organization, grammar and
style, and citations
10
Total
Comments:
100%
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