Unit 29 Health Promotion in HSC
Unit 29 Health Promotion in Health and Social Care
Aim
This unit aims to provide learners with an understanding of the influences on health in a modern society and also the factors which influence national and regional strategies to promote health.
Learning outcomes
On successful completion of this unit a learner will:
1 Understand the socio-economic influences on health
2 Understand models of health promotion
3 Understand factors which influence health promotion
4 Be able to plan a health promotion campaign.
Unit 29 Health Promotion in Health and Social Care
Unit content
1 Understand the socio-economic influences on health
Influences: social eg disposable income, unemployment, lifestyle choices, environment,
access to healthcare facilities, access to information, citizenship status, discrimination
Sources of information: reports and enquiries eg Black Report DHSS 1980, Acheson Report
‘Independent Inquiry in ‘Inequalities in Health’ 1998, Health and Lifestyle Surveys (HALS), Health Survey for England (HSFE), census data
Unit 29 Health Promotion in Health and Social Care
2 Understand models of health promotion
Definitions: models eg medical, social; behavioural change, health educational, differences
between health promotion and health education
Government strategies: campaigns eg anti-smoking campaigns, Healthy Eating, Dare
campaign; vaccination programmes, safety in the home, sun protection, Sure Start, Every
Child Matters, government health promotion targets National and regional health promotion: structures eg National Institute for Clinical Excellence (NICE), role of Primary Care Trusts, partnerships between local authorities and strategic health authorities; role of voluntary groups eg Epilepsy Action and Asthma UK Role of professionals: health visitors and others eg school nurses; school dental checks liaison with parents and carers
Routines within the settings: personal hygiene; healthy eating; resting; exercise
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Unit 29 Health Promotion in Health and Social Care
3 Understand factors which influence health promotion
Factors: health beliefs, cultural and religious practices; previous experience of health
Promotion; education and understanding; potential conflicts with industry eg tobacco,
Alcohol; access to information; relevance of information to target group Theories of health behavior: behaviors eg Health Belief Model (Becker 1974), Theory of Reasoned Action (Ajzen and Fishbein, 1980), Health Action Model (Tones, 1990), Stages of Change Model (Prochaska and DiClemente, 1984)
Unit 29 Health Promotion in Health and Social Care
4 Be able to plan a health promotion campaign
Purpose: aim eg improve the health of children, increase concentration, encourage healthy living in families, extend life expectancy Strategies: assessing health needs, incorporation into routines, involving parents and carers; cultural eg awareness of religious and cultural practices, festivals and special days; timing,
levels of understanding; involvement of other professionals eg community paediatric nurse, dietician, links with national campaigns Legislation and guidelines: relevant sections from eg Health and Safety at Work Act, Keeping Children and Families Safe Act 2003, Disability Discrimination Act 2005 Evaluation: framework for evaluation (efficiency, effectiveness, economy); measured outcomes, Specific, Measurable, Accessible, Relevant, Timely (SMART) targets, goals and objectives
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