MARKETING PLAN
“Project Assignment” would be to develop a (Marketing Plan) for your “company” (your own creation). Your Marketing Plan must contain the “five basic elements” of a Marketing Plan. Within each of the five elements there are sub-elements which are very important to cite and develop. (Hint….Review the sample from your Chapter # 2, pages 60 through 64) Your grade will be based on originality (70% or better), subject matter, relevancy and comprehension. There is “no limit” as to the number of pages to be written/submitted; (You should not copy/paste any “Marketing Plan” from other authors) originality and completeness of your Marketing Plan is what is important for your overall grade
Marketing Management
Text Book:
Marketing Management
14 edition.
Philip Kotler; Kevin Lane Kelle
r
MARKETING PLAN
“Project Assignment” would be to develop a (Marketing Plan) for your “company” (your own creation).
Your Marketing Plan must contain the “five basic elements” of a Marketing Plan. Within each of the five
elements there are sub
–
elements which are very impor
tant to cite and develop. (Hint….Review the sample
from your Chapter # 2, pages 60 through 64)
Your grade will be based on originality (70% or better), subject matter, relevancy and comprehension.
There is “no limit” as to the number of pages to be writ
ten/submitted; (You should not copy/paste any
“Marketing Plan” from other authors) originality and completeness of your Marketing Plan is what is
important for your overall grade
Marketing Management
Text Book: Marketing Management 14 edition.
Philip Kotler; Kevin Lane Keller
MARKETING PLAN
“Project Assignment” would be to develop a (Marketing Plan) for your “company” (your own creation).
Your Marketing Plan must contain the “five basic elements” of a Marketing Plan. Within each of the five
elements there are sub-elements which are very important to cite and develop. (Hint….Review the sample
from your Chapter # 2, pages 60 through 64)
Your grade will be based on originality (70% or better), subject matter, relevancy and comprehension.
There is “no limit” as to the number of pages to be written/submitted; (You should not copy/paste any
“Marketing Plan” from other authors) originality and completeness of your Marketing Plan is what is
important for your overall grade
