You are a marketing consultant and are tasked with conducting a Services marketing strategic analysis of a service of your choice.
Your group can choose any possible service client of their choice. Some examples include retail services, professional services, financial services, Tourism and hospitality services, and health services (Maximum 4 members depending on class size).
• Select a service business and define the elements of the service using the service hierarchy (core, facilitating and supplementary)
• Describe your service business using intangibility, perishability, simultaneity and heterogeneity
• Conduct an in-depth investigation and analysis of the organisation’s current service marketing mix and the 7 Ps of services and provide analysis of existing strategies. Ensure you apply Services Marketing theory and concepts learnt in class.
Provide appropriate services marketing recommendations for improvement and propose new service marketing mix strategies
• You must ensure you offer coverage of every P of services and ensure you are conducting your analysis on a service client and NOT A PRODUCT.
Some important considerations
• No more than 20 minutes with a 10-15-minute presentation and 5-10 min Q & A.
• Visual content of slides & multimedia content is expected
• All group members must present and be involved
• Suggested number of slides max 10-12 to be handed in at time of presentation as well as uploaded on turnitin on the same week of presentation. • No shows will receive a zero mark.
• Presentations will only be re-scheduled under extreme circumstances and special consideration cases must be advised prior to the day of the presentation, otherwise a zero mark will be recorded.
• A minimum of 10 in-text references will be required.
• A reference list at the end of the report and PPT also required.
• Power point slides or wiki references are not considered credible references.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Assessment Information

You are a marketing consultant and are tasked with conducting a Services marketing strategic analysis of a service of your choice.
Your group can choose any possible service client of their choice. Some examples include retail services, professional services, financial services, Tourism and hospitality services, and health services (Maximum 4 members depending on class size).
• Select a service business and define the elements of the service using the service hierarchy (core, facilitating and supplementary)
• Describe your service business using intangibility, perishability, simultaneity and heterogeneity
• Conduct an in-depth investigation and analysis of the organisation’s current service marketing mix and the 7 Ps of services and provide analysis of existing strategies. Ensure you apply Services Marketing theory and concepts learnt in class.
Provide appropriate services marketing recommendations for improvement and propose new service marketing mix strategies
• You must ensure you offer coverage of every P of services and ensure you are conducting your analysis on a service client and NOT A PRODUCT.
Some important considerations
• No more than 20 minutes with a 10-15-minute presentation and 5-10 min Q & A.
• Visual content of slides & multimedia content is expected
• All group members must present and be involved
• Suggested number of slides max 10-12 to be handed in at time of presentation as well as uploaded on turnitin on the same week of presentation. • No shows will receive a zero mark.
• Presentations will only be re-scheduled under extreme circumstances and special consideration cases must be advised prior to the day of the presentation, otherwise a zero mark will be recorded.
• A minimum of 10 in-text references will be required.
• A reference list at the end of the report and PPT also required.
• Power point slides or wiki references are not considered credible references.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Assessment Information