The leadership team of the web development company introduced in Week 1 has heard a lot about Big Data lately and is interested in knowing how integrating Big Data into their company will help them become more effective in their operations.

You have decided the best way to explain Big Data is to create a 4- to 6-page briefing document for leadership. The briefing should:

• Describe what Big Data is and how it will be used by the company.
• Explain why using big data elements would be important to business profitability, in general, and how the use of Big Data will help the web development company, specifically, see value and add to profits.
• Compare and suggest tools and methodologies that can be used to extract data and build reports to address marketing needs in the web development company. Be sure to include data management concepts of warehousing, data mining, and data processing in your descriptions. Also, include how the tools and methodologies can be used to integrate Big Data into the company’s operations.