“Customer Target Marketing Strategy and Competitive Analysis” Please respond to the following:

• Discuss three (3) specific characteristics that you would use to define the target audience. Next, determine how you would utilize this market information to develop your product or service niche. Justify your response.
• Describe two (2) or three (3) elements of a business model that would provide your company with a competitive advantage over other businesses in your industry. Next, list the major risk(s) you would identify as the biggest threat to a company’s success and how they could overcome them. 250 words