• Evaluate the internal and external environments of your selected company using an environmental scan.
• Analyze the competitive advantage of your selected company.
• Evaluate the strategies your selected company uses to create value and gain competitive advantage.
• Examine the measurement guidelines your selected company uses to verify its strategic effectiveness.
• Evaluate the effectiveness of the measurement guidelines your selected company uses.

 

Cite 3 scholarly references besides the text, including at least one peer-reviewed reference

 

 

 

Format in accordance with APA guidelines