Could you please identify the best ideas that software companies are using when they do their agile product releases.  How do they communicate internally to their employees and how do they communicate externally to their clients and to their prospects.  Could you please find some interesting ideas of what tools and what techniques those companies could use for their release/deployment tools.  

Some examples of tools that could be used are using an interactive wall (https://en.interactive-wall.com/home) in the coffee room so the sales people could see the new features that were added to the applications on the wall and that would attract their attention.

Another example could be a huge countdown timer placed in some of the meeting rooms to show how many days is left before the next release.

Printing out some posters could be another idea, those posters would inform the sales people about the upcoming releases, new functionalities and release’s dates and relevant meeting venues.

You could also mention some software that would help to automatize updating of documents like datasheets etc. that are being updated after the release and they need to send to be send to other employees. There should be many different examples. You should be very creative, this should not be a literature research, but you should find some concrete examples from modern companies.

You could also mention some interesting ideas of how the clients should be informed about the new features that were added, that could be for an example a brilliant software that helps creating e-mailers.

Once you identified those ideas and tools you should estimate what would be the cost of implementing them.