Answer three questions about marketing language.

like this

    Find a brand that uses Out-of-Home (OOH) advertising.
    Provide a website link to an OOH ad (ensure that it takes me directly to the ad and not a page of many ads)
        Website link:
        Describe the ad: (3 points)
            What type of OOH ad is it e.g., Transit, billboard
            Describe the ad in 3 sentences
            Describe the target for the ad (create a vivid image in my mind of the target audience)
                Demographics
                Psychographics
                Geographics
            Will it get attention? Why/why not?
            Does it communicate the core message in a convincing way? How and why?
        From the target’s perspective, was this an effective ad? (2 points)

Leave a Comment

Your email address will not be published. Required fields are marked *