Category: Business & Finance – Marketing

Danaher Corporation is a leading global science and technology company. With the help of 59,000 associates, company serves customers in more than 125 countries. It registered revenue of $16.1 billion in last financial year. Danaher corporation has five strategic segments: Test & measurement, Environmental, Dental, Life science and diagnosis, and Industrial technologies. The process indentified for improvement is from industrial technologies segment. Danaher designs and manufactures components and systems that are typically incorporated by OEMs and SIs for sale into a diverse set of applications and end-markets. (Danaher Corporate Website , 2013) The to-be process flowchart of Danaher identifies requirements for improving the performance of chosen strategic segment. In this to-be process flowchart, three problem analysis tools are used in developing the process flowchart: cause and effect analysis, identifying priorities, and the affinity diagram. Danaher corporation thrives to maintain high quality of the process. Incorporation of the problem analysis tools will add value to the process, and improve the performance of the process. The to-be process will have lower cycle time, lower cost, and higher level of quality. 

What are at least two hot topics in marketing research today? Support your position in a minimum of 200 words.

Two hot topics in marketing research are: 

1)Online Marketing research and

2)Globalization

MARKETING CONFERENCE As the AI Brainstorming Conference moves into its second week, it is time to begin developing a Marketing Strategy. The first three components you will discuss are your Mission Statement, Objectives and Product/Services features. 

1. Provide a quick overview of the product or service you created on the Unit 1 DB (2-3 sentences only). NOTE: The overview will be used for each discussion and Project 

2. State the features of your product. Show how it’s innovative and different. Discuss legal and ethical implications that could affect the marketing process. 

3. Create a Mission Statement.

4. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed). o Marketing objectives include goals for sales, profits, market share (as examples) o Objectives need to be quantifiable. Use the SMART acronymsimple, measurable, achievable, relevant, and time-specificin formulating your objectives. An objective with a 100% goal is not acceptable.