Category: Marketing

Students will have to write and submit a 500- to 600-word essay on one of the cases listed. Explore how effective or successful you believe is each brand’s approach when it comes to audience engagement, brand recall, and/or click-through rates. Offer strong supportive arguments and evidence to solidify your critical analysis. 

1. Rainforest Guardians (Links to an external site.) website and campaign
2. Simply Chocolate (Links to an external site.) Danish chocolate website
3. Nowness (Links to an external site.) crowdsourced cultural blog and website
4. Greenpeace (Links to an external site.) website dedicated to anti-Palm oil

Submissions must be in APA style and include:

A. Title page
B. Abstract
C. Main body with in-text citations
D. References

The essay will have to offer a critical analysis and in-depth investigation of the case complete with excellent spelling, grammar, and sentence structure. Students are expected to apply primary and/or secondary research in their investigation. The case will offer a strong relationship to the field of digital marketing. Students may apply their chapter readings, academic journal articles, and market research to their essay as support for their arguments and include case examples from other resources.

There is a debate in marketing on the question of whether or not marketing creates or satisfies consumers needs. Marketing has often been defined in terms of satisfying customers wants and needs and some critics maintain that marketing goes beyond that and creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. Consider the broad shifts in marketing. Are there any themes that emerge in these shifts? Can they be related to the major societal forces? Which force has contributed to which shift.

Your response must be in APA format where appropriate. You will need to include in-text citations and a references list for external references used in supporting your points for this question. You should have no fewer than 7 references for your response to this particular question.

1- More and more companies are building in-house agencies for some or all its advertising production.  What is driving this trend and what are the downsides? (see notes called ANA 2018 Study… and ‘1 – ANA 2019 Study..’)
2- You have been invited to pitch all of the CIBC advertising business.  It involves TV, print and digital and represents $40M in fees to your agency.  What is your approach to the pitch? (see notes called Assignment 3 On the pitch)

-Answer the question posed in the thread attached

-Respond to the practical example in the thread by sharing a practical example that differs from the one in the thread.

-Reference at least 1 scholarly source in addition to the course textbook for each reply.

build a strategic marketing plan for an organization based in UAE.( Example : Feathers UAE)
The students must apply ANSOFF Matrix while identifying the right strategy and assess the organizations external and internal environment based on relevant theory.
* Please read Assessment No 3 Guideline.pdf Carefully

Each student is required to identify a brand, which is operating in the UAE market( Feathers UAE) or any other brand , and submit a detailed report comprising the following theoretical models:
Assess the key Marketing Mix based of the chosen brand.
Apply the key marketing strategies implemented by the brand in UAE.
Evaluate the marketing mix based on your understanding and suggest suitable recommendations on each components of the marketing mix.
* Attached all lecture notes, and please read the report guideline carefully.

1) Explain the origins of the hip hop. Where, when and how did it emerge? Who were its initial instigators? What are/were the primary musical and cultural influences on this hip hop? What makes the hip hop popular?
2) What distinguishes this hip hop from other genres that might border or be related to it? Are there any subgenres within it that can be distinctively identified?
3) What are some of the interesting political, economic, social, cultural issues or questions that arise from hip hop?

Choose a hospitality business, (for example, a hotel or restaurant).  Explain some of the segments in its overall market (in this case, the hotel market or restaurant market), a segment that is targeted, and how it differentiated itself from its competitors to position itself in the market.

Also, some restaurateurs want to develop a restaurant with something for everyone.  Why is this idea a dangerous policy?

You have been given a role as a new Marketing Executive in a traditional company called TradCo. They make all sorts of products which they sell on to OEMs, from nuts and bolts, to fully manufactured washing machines, cookers and even ships! This they have done for their clients who then brand and sell them on. Now, as part of their growth strategy, they are proposing to manufacture and then sell products under their own name to customers and consumers

They have never taken marketing very seriously, nor have they grown fast either in recent years. They are a company dominated by sales, finance and engineering and to say they dont understand or even like marketing would be an understatement.

This is going to have to change if TradCos strategy is to work.

Your first task is to prepare a report, 1,250 words in length – (excluding appendices) – for your CEO. In this report you need to outline a compelling case for why TradCo., needs to take marketing seriously in the future. Your boss would like to see examples or one example in detail from a company (or companies) who are  in your view leaders in employing marketing as a tool for business growth, and also, to appease doubters, any academic links to theories and concepts will help with more technically minded people.