COCA COLA CASE STUDY
Paper instructions:
Complete a case study of Coca Cola Corporation. A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume your group is a consulting team asked by the ABC Corporation to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.
The case study must include these components:
• 6 pages of text plus the exhibits
• Cover page (must include the company name, your group name, a list of the active team members and the date of submission, and a references page; the document must follow current APA guidelines)
• Matrices, which must be exhibits/attachments in the appendix and not part of the body of the analysis (The Strategy Club has excellent templates/examples for exhibits and matrices: http://strategyclub.com/free-student-template/)
Complete a case study of Coca Cola Corporation. A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume your group is a consulting team asked by the ABC Corporation to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.
The case study must include these components:
• 6 pages of text plus the exhibits
• Cover page (must include the company name, your group name, a list of the active team members and the date of submission, and a references page; the document must follow current APA guidelines)
• Matrices, which must be exhibits/attachments in the appendix and not part of the body of the analysis (The Strategy Club has excellent templates/examples for exhibits and matrices: http://strategyclub.com/free-student-template/)
Case study deliverables (text must follow this order with APA level headings for each component):
1. Executive Summary
As you know, an ES is intended to give an executive an overview of the results from the paper/analysis. It is not to tell the executive what it is you are going to show. An executive summary is a brief overview of a document’s purpose, results, and conclusions condensed for the quick reading of an executive or manager.
2. Existing mission, objectives, and strategies
3. A new mission statement (include the number of the component in parenthesis before addressing that component)
Great mission statements address these nine components:
• Customers: Who are the firm’s customers?
• Products or services: What are the firm’s major products or services?
• Markets: Geographically, where does the firm compete?
• Technology: Is the firm technologically current?
• Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?
• Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
• Self-concept: What is the firm’s distinctive competence or major competitive advantage?
• Concern for public image: Is the firm responsive to social, community, and environmental concerns?
• Concern for employees: Are employees a valuable asset of the firm?
4. Analysis of the firm’s existing business model
As you know, an ES is intended to give an executive an overview of the results from the paper/analysis. It is not to tell the executive what it is you are going to show. An executive summary is a brief overview of a document’s purpose, results, and conclusions condensed for the quick reading of an executive or manager.
2. Existing mission, objectives, and strategies
3. A new mission statement (include the number of the component in parenthesis before addressing that component)
Great mission statements address these nine components:
• Customers: Who are the firm’s customers?
• Products or services: What are the firm’s major products or services?
• Markets: Geographically, where does the firm compete?
• Technology: Is the firm technologically current?
• Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?
• Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
• Self-concept: What is the firm’s distinctive competence or major competitive advantage?
• Concern for public image: Is the firm responsive to social, community, and environmental concerns?
• Concern for employees: Are employees a valuable asset of the firm?
4. Analysis of the firm’s existing business model
