Consumer Behavior Analysis

1. How have companies, like Pandora, used marketing to improve customer satisfaction and loyalty?
2. How has GE unified its various brands under one marketing umbrella (or brand)?
3. How has Twitter gone from a US-based company to a global entity?
4. What are some specific branding guidelines for small business?

5. using each step of the Consumer Purchasing Decision Making Model and the Motivators List, address the following: provide two reference for this question only

   1 – what would motivate you, as a consumer. to purchase an expensive suit,

   2 – a trip to Maui,

   3 – a pair of working shoes?