Please read the article and answer the following questions about the article:
a. What is the primary research question being addressed
b. What research methodology is being used
c. What conclusion is reached by the research
d. How is this conclusion relevant to marketing managers? How can they apply the findings in
the context of a firm’s marketing activities?
Your submission may not exceed 2 pages, double spaced, 12 point font, 1” margins all around.
Any information written beyond these limits will not be read.
Criteria:
Your work must demonstrate your independent thinking and comprehension. Copying any portion of the
article itself will be considered plagiarism. You are required to state the ideas
and answer the questions in your own words, showing comprehension of the required aspects of the article.