Disney in Mexico
3-5 pages, APA format
- Pricing: Describe the pricing strategy (low price leader? High priced luxury leader? Value pricing?) How will the pricing strategy support market entry? Competitive positioning? (You may have addressed pricing specifically in your competitive strategy in Week 6) paper is attached
- . Specify the recommended sales price.
- I added two files for reference.
Resources:
- The Marketing Mix http://www.quickmba.com/marketing/mix/
- Marketing Segmentation http://www.quickmba.com/marketing/market-segmentation/
- Marketing Strategy http://www.quickmba.com/MarketingStrat.shtml
- Market share http://www.quickmba.com/marketing/market-share/
- Example of Marketing Plan cost table posted in this module
Marketing Plan Annual Costs
The target sales for year one in Country is ______ units. Extrapolating annualized data from Company’s annual report, the following estimates were deduced for company’s first year costs in Country
Cost of Revenues
Total Cost
Per Unit Cost
Cost of Goods Sold (COGS
Delivery Services
Total Cost of Revenues
Operating Expenses
Research and Development
Selling, General and Administrative (on headcount chart)
Total Operating Expenses
Total Expenses
Notes:
Market size can be found within the statistical reference we’ve been using. expected market share >25-35% (currently Netflix has over 60%) Disney will take from both Netflix and local competitors due to price ^ brand recognition. Pricing strategy: start low then raise as time goes on.
Will need start up costs to design Mexico version of websites & operational costs to maintain website/protect from cyber threats
Product language modifications to user interface for both service & language support for all videos
Promotion will promote bundles, lower prices & major brands available placement online ads
for production costs, would we include salaries for engineers/content creators etc?
