Conduct a case study analysis on the different characteristics of the supply chain of a company you choose and, in 800–1000 words, respond to a series of questions regarding the company’s supply chain strategy.

All operational activities begin with an estimate of what customer demands will be. Production schedules, modes of transportation, warehouse space, and other supply chain activities are all dependent on the accuracy of the company’s demand forecasting. The information management system must provide thorough, accurate, and timely information so that supply chain managers can prepare and execute short and long-term plans. Satisfying the customer is the No. 1 challenge for all demand forecasters.

Conduct a case study analysis on the different characteristics of the supply chain of a company you choose. Select one company from the list below to focus on:

L. L. Bean.
Amazon.com.
Starbucks.
Intel.
Johnson and Johnson.
Research and write about the company that you have selected from the above list and respond to the following questions. You can research your responses in any of the resources noted in this course, in the Capella library, and on the Internet:

Describe their business model and explain their supply chain strategy.
Discuss the global challenges that they face in their supply chain.
Discuss the importance of aggregate planning to their supply chain and their partners.
What role does demand forecasting play in their supply chain strategy?
Explain how pricing promotions are used to change demand.
Write your answer in a Microsoft Word document in 800–1000 words. All written assessments should follow APA rules for attributing sources.