RESIT – Individual Report
Course Leader – Michael De Domenici
Student Brief:
Based on your results from your Individual Market Research Report, you are required to:
1. Submit an Individual report highlight the following areas:
a. Develop positioning maps of the brands identify in the report.
b. Consider the Marketing Implication to the respective Brand Managers
c. Discuss the value of positioning maps in marketing research
Format: Please see marketing criteria for full details
Executive Summary
Research Objectives
Introduction
Methodology
Analysis using Perceptual Maps
Management Implications
Discussion on Value of Perceptual Maps in marketing research
Conclusion
Recommendation