Use the Internet or the Library to familiarize yourself with an industry and then create a fictional

start-up company that is entering a foreign (non U.S.) market with a good or service. Your fictitious

company may export an existing good or service to a foreign business market (e.g., developing Websites

for a foreign firm that targets the U.S. market). You will create a marketing plan for your start-up company.

Write a five to six (7) page paper in which you:

1. Describe your company and its product in terms of its marketability.

2. Determine the key strengths and weaknesses of your company, as well as the opportunities and

threats it faces within its industry.

3. Explain the marketing objectives of your company that are based on the findings of your

secondary market research. Your marketing objectives should, at a minimum, address potential

customer profile and market segmentation. Explain the manner in which you conducted your

secondary market research.

4. Outline the marketing goals in terms of the target market you selected, and describe the manner

in which you would use marketing mix to reach that target market.

5. Describe the key method(s) that the company will use to implement the marketing mix that you

have developed. The methodology should, at a minimum, focus on the details of the different

elements of the market mix and how your company will focus them on the target market.

6. Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as

academic resources.

Your assignment must follow these formatting requirements:

 Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all

sides; citations and references must follow APA or school-specific format. Check with your

professor for any additional instructions.

 Include a cover page containing the title of the assignment, the student’s name, the professor’s

name, the course title, and the date. The cover page and the reference page are not included in