The Controls section of the marketing plan serves as a guide for evaluating the overall plan. It also helps to ensure that the plan will be implemented and executed properly.

To complete your Controls section, provide 1-3 paragraphs and/or charts, regarding each of the following items:

Implementation Plan: This section details how you will turn your plans into results. You will need to provide a list of marketing tactics/actions that must be taken immediately to ensure the overall success of your Marketing Strategies (you completed this section earlier in your plan). For each tactic, describe what has to be performed in order to carry out the tactic. Remember that you implementation tactics are operational tactics. For example, if one of your strategies includes Internet Marketing, then, one of your implementation tactics would involve setting up a website. You would also list the completion date for each tactic. (Charts work really well for Implementation Plans).