Description

This is the second part of the Marketing Plan. The first part which is Opportunity Plan is done as an Assignment 1. Now we are doing the Marketing Mix Plan which is Assignment 2. So, two these parts are connected with each other and they describe one business – English language school for foreign students.

• 2000 words (+/- 10%) comprises the marketing mix plan
• Opportunity Analysis is attached to this letter. It’s the first part….
• The title page, executive summary and table of contents are not included in the word count. Figures and tables should be used where appropriate, and are not included in the word count, nor are quotes and references. All figures and tables should be labelled.
• A reference list should be included. Both academic and non-academic sources are acceptable. This includes websites.
• You must use either American Psychological Association (APA 6) referencing style.
• All the necessary documents are attached to this message.