Subject Advertising
Topic Springfield farmer’s market.(oregon) this is client
Type Essay
Level University
Style APA
Sources 2
Language English(U.S.)
Description
| Backgrounder |
Individual Assignment
What: Background research on your client that will guide your work throughout the quarter
When: Due Wednesday, April 12 at 11:59 p.m.
Where: Submit as a Word document to Canvas
Why:
To do appropriate and focused background research on your client.
To gain an understanding of the broader landscape in which your client is working.
To learn what social media channels your client is using and how
To build a strong foundation for subsequent work in this course.
What to do:
Thoroughly research your client using the materials it has provided and as many external sources as necessary.
Think critically about the information you find, where you found it and whether it is credible.
Analyze each source for credibility. Use this website as a guide.
Do all the work necessary to fill out the Backgrounder TemplatePreview the documentView in a new window.
Use endnotes to cite your sources (yes, even your social media sources). Here (Links to an external site.) is a guide to inserting endnotes.
Your endnotes should be written in APA format. Label whether the source was internal (produced by your client, about your client) or external (produced by someone else about your client or about the broader landscape in which it is working)
Here is a guide to APA style.
Here (Links to an external site.) is a website that makes APA citations for you.
Submit your assignment to Canvas using the following naming convention:
LastNameFirstName_Backgrounder.doc.
Tips:
Make sure your Big Picture section is about the broader social issue, NOT simply more information about your client.
Make sure your research sources are strong and reliable. You will likely need to go beyond a quick Google search. The best information is not always the first information to appear, and we want to see that you know the difference.
Make sure your information comes from a variety of internal and external sources. YouвЂTMll need to use information your client puts out about itself, information others put out about your client and information about its competitors and the broader social situation within which it operates.
Delve deeper into your research by finding original sources. For example, a cursory search might uncover a newspaper article that quoted an expert or referenced a report. Find that expert or that report.
Think hard about what makes a source credible. Believing that something is credible because “it came from the government,вЂк or because “the New York Times is a reputable news sourceвЂк does not demonstrate critical thinking.
Do not copy/paste information from a website into your assignment, even if you put it in direct quotes and even if you change a few words. This constitutes plagiarism and will be penalized accordingly. Instead, take the time to process the information and convey it in your own words.
DonвЂTMt get too hung up on formatting your endnotes. As long as you use endnotes and cite in APA style, youвЂTMre fine. Focus instead on the content of your assignment.
Spacing Double
Pages 1
