Week 2 Other Preparation Watch the video Chapter 3, titled “Hyundai South Korea” (4 min 29 s), by following the link. You can also find this video in the “Supplemental Resources” area in the menu to the left.
Week 2 e-Activity Watch the video titled “Apple’s Next Products: Is a New Strategy Needed?” (4 min 23 s). Be prepared to discuss. Video Source: Bloomberg (2013, April 25). Apple’s Next Products: Is a New Strategy Needed? [Video file]. Retrieved from http://www.youtube.com/watch?v=glnTz5HD05U.
This video can be viewed from within your online course shell.
Watch Video Apple’s Next Products: Is a New Strategy Needed? Duration: (4:23) User: bloomberg – Added: 4/25/13
Week 2 Scenario https://blackboard.strayer.edu/bbcswebdav/institution/BUS/599/1142/Week2/Scenario/story.html
Week 2 Discussion COLLAPSE Overall Rating: 12345Your Rating: 12345 “Apple’s New Strategy” Please respond to the following:
From the e-Activity, evaluate the level of success of Apple’s current competitive strategy. Next, suggest one (1) new innovation strategy for Apple geared toward maintaining an edge in the industry. Provide a rationale for your suggestion.
Using Porter’s Five Forces Model located in Chapter 2 of your textbook, assess Apple’s strengths and weaknesses of each dimension of the model in comparison with those of Samsung, Apple’s strongest competitor. Justify your response by utilizing at least one (1) example based on customer focus.