Export Company Profile 

 

You are to prepare a profile of a Canadian exporting success story. Find a company that succeeded to find a market for their products in one or more international markets. Your profile should include:

 

• An introduction of the company, including background, and the demand for its product in a chosen foreign country

 

• Target market in the foreign country (e.g. location, demographics, psychographics, etc.)

 

• Marketing mix used (4Ps): Product, Price, Place, Promotion

 

• SWOT analysis: Strengths, Weaknesses, Opportunities, Threats

 

• Relevant foreign government regulations that applied to the product(s)