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Website Analysis Project
Locate one page from a professional website that is problematic for a number of reasons.
Analyze and evaluate the page according to web design guidelines discussed in our class lecture.
o Note design aspects that seem to work well and how they are consistent with design theory, and . . .
o Note design aspects that seem problematic and how they might be inconsistent with design theory.
Of course, you can always point out design aspects that work well, but are inconsistent with theory, or . . .
Point out design aspects that do not work well, but are consistent with theory.
Finally, provide a rationale for a redesign that corrects problems with the original.
Your analysis and evaluation should be approximately 350-500 words
Basic Design Goals
•Make a good impression
•Reflect professional standards
•Help readers understand the structure and hierarchy of information
•The relationshipof information
•Help readers findinformation they need
•Use access structures
•Help readers understandinformation
•Effective design can clarify information
•Help readers rememberinformation
•Create visual images to improve memory
Basic Design Principles
Guidelines:
•Create informative headers and footers
•Help readers navigate the site
•Include extra features:
•FAQs, Search Engines, etc.
•Design for readers with disabilities
•Design for multicultural audience
Basic Design Principles (2)
•Proximity -Group related items together
•Alignment -Place text and graphics so that readers understand their relationship.
•Repetition -Use consistent layout patterns
•All Level 1 headings should use the same typeface, type size, spacing, and capitalization.
•Consistent use of color, icons, rules, and screens.
•Contrast -create distinguishing elements to enhance information processing.
•Example: Black print on white background; upper and lower case letters; color distinctions.
Basic Principles Summary
•Simplicity:
•Simple backgrounds
•Use Contrast to increase text legibility
•Avoid unnecessary decorative graphics
•Use thumbnail graphics
•A reader can click it to see a larger version.
•Easy-to-read Text:
•Keep text short and simple.
•Use common words and short sentences.
•Chunk information: use frequent headings, short paragraphs, and lists/bulleted lists.
•Write clear, informative links.
