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Task 1 [Assignment should be submitted by ……………..for formative assessment]
Task 1: Individual Assignment. This covers Learning Outcome One topics: Understand the concept and process of marketing (Week 1 – 3 lectures).
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P1.1. Explain the various elements of the marketing process
P1.2. Evaluate the benefits and costs of a marketing orientation for a selected organisation
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Assessment Type: Individual Word Limit: 4000 max
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Task 2 [Presentation, on ……………………. for final feedback]
Group Presentation. It covers Learning Outcome Two topics: Be able to use the concepts of segmentation, targeting and positioning (Week 4-6 lectures).
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P 2.1 Show macro and micro environmental factors which influence marketing decisions
P 2.2 Propose segmentation criteria to be used for products in different markets
P 2.3 Choose a targeting strategy for a selected product/service
P 2.4 Demonstrate how buyer behaviour affects marketing activities in different buying situations
P 2.5 Propose new positioning for a selected product/service
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Assessment Type: Group
Group Presentation
Maximum number of members of a team is seven with a minimum of five (this can be negotiated with the Module Leader if there are a surplus of students for certain groups). Participants are asked to form their own teams and notify the module tutors of the members no later than ………………., 2013 – this should done via e-mail to ………………[email protected]. The final discretion as to size of teams remains with the Module Leader. All team members must participate in the oral presentation, preparatory research and presentation materials.
The Presentations will last for 10 minutes, with 7 minutes for presentation and 3 minutes for questions. The presentations must be in PowerPoint® format. Specific references for all material must be cited within the text of the presentation.
Students must submit a detailed report, including the plan and contents of the presentation to the module Tutor on the day of the presentation.
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Task 3 [Assignment, by ………………… for formative feedback]
Individual Assignment. It covers Learning Outcome Three topics: Understand the individual elements of the extended marketing mix (Week 7 – 9 lectures)
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P 3.1 Explain how products are developed to sustain competitive advantage
P 3.2 Explain how distribution is arranged to provide customer convenience
P 3.3 Explain how prices are set to reflect an organisation’s objectives and market conditions
P 3.4 Illustrate how promotional activity is integrated to achieve marketing objectives
P 3.5 Analyse the additional elements of the extended marketing mix
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Assessment Type: Individual Word Limit: 4000 max
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Task 4 [Assignment, by ………………….for formative feedback]
Individual Assignment. It covers Learning Outcome Four topics: Be able to use the marketing mix in different contexts (Week 10 – 11).
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P 4.1 Plan marketing mixes for two different segments in consumer markets
P 4.2 Illustrate differences in marketing products and services to businesses rather than consumers
P 4.3 Shows how and why international marketing differs from domestic marketing.
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Assessment Type: Individual Word Limit: 4000 max
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