Day: January 12, 2020

Minimum (250) words with at least (1) credible intext citation each.

#1

https://www.youtube.com/playlist?list=PLg_v7K-G8mehgKxubavZe96tso6yPFhL1

The communications process describes the interactions between a sender and a receiver of a message. Watch the video “The Communications Process and IMC.” Visit YouTube and find and watch a TV commercial for McDonald’s. Post the link to the commercial in your discussion.  Analyze the commercial using the communications model. Who are the sender and receiver of the commercial? Why are marketers at McDonald’s concerned about the encoding and decoding of the commercial? What is the central message of the commercial?  How do receivers provide feedback to the sender? In replies to peers, discuss whether you agree or disagree with their analysis of the commercial and explain why.

#2

https://www.youtube.com/playlist?list=PLg_v7K-G8megH77NldaD65didePpghOvd

Watch the video “Advertising, Sales Promotion, and Public Relations.” Discuss the strengths and weaknesses of each form of communication. Explain why marketers would choose to use each form within a consumer products promotion. Illustrate your ideas with specific examples. In replies to peers, provide additional illustrative examples to support the ideas presented and explain how your examples apply.

This week, you will create an idea for your own small MNC to conduct international business.  The idea should be straightforwardyet sufficiently creative enough to be potentially successful.  Moreover, your idea should focus on a single country and currency and assume that exported goods will be paid for using foreign currencies subject to exchange rates and risks.  Work on addressing the following questions while envisioning your small MNC:

• What is the product that you plan to sell?
• What foreign country do you plan to target?
• How will you sell the product in that country? (i.e., through a distributor? by mail?)
• Is there some evidence that consumers in that country would buy this type of product?
• Do you need to purchase supplies or to hire labor?
• Will any expenses you incur from producing the product be in dollars or some other currency?

Explain your idea based on your responses to the questions above.  Afterward, take notes on the following considerations:

• Assess Country Factors That Will Affect the Demand for Your Product: Identify the factors that can affect the balance of trade between the United States and the country that you targeted for your business. Explain how each of these factors may affect the demand for your product.  Which of these factors is likely to be most important in affecting the demand for your product?
• Access Trade Data: Determine whether the product you plan to sell is already one of the main exports to that country.
• Access Import Controls: Review the import controls set by that country’s government. Determine whether your business would be affected by trade regulations.
• Use the Foreign Exchange Market: Explain how you will use the spot market for your business. What bank do you plan to use to exchange the foreign currency received for dollars? What is the bid/ask spread on a recent quotation by that bank? Will you possibly need the forward market? Explain.
• Access Recent Exchange Rates:  Visit https://is.gd/SKFnC2 and obtain data regarding the relevant exchange rates.  Also, research the key factors likely affecting the relevant exchange rates.

Submit your idea for a small MNC using an APA formatted essay.

Answer all of the following questions in a single document. (For all dropbox assignments, remember to reference at least 2 sources; one must be the textbook plus one from a website, video, or other source. Use quotes for direct material taken and cite even if paraphrasing. )

1. Choose an organization. What is its product/service? 
2. Identify and list 2 marketing methods they are using to provide value (look at current promotions, sales techniques, web offers, advertising, locations, features of products, mobile apps etc.). Summarize these.
3. Describe how the marketing methods build relationships with the consumer.
4. What is your opinion about the effectiveness of these marketing methods? Are they doing a good job, not such a good job, or average relating to both value and relationships? Why do you feel so?

The purpose of this assignment is to conduct research related to how Coca-Cola utilizes information related to place and promotion to create marketing plans that will meet business needs including their specified marketing objectives, to assess and make recommendations about the marketing strategies that have been employed based upon the consumer and market research, and to communicate these findings to organizational stakeholders.

Part 1: Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, Conduct additional research related to place and promotion and use it to complete the “Marketing Plan Analysis and Presentation: Part 3 Research Template.”

Part 2: Add to the PowerPoint presentation you created in the Topic 5 assignment by creating five to eight additional slides that summarize your marketing plan analysis based on the research you have conducted about place and promotion. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the company’s marketing objectives and business needs. When creating the presentation, provide links to specific YouTube and social media site examples that illustrate the current company messaging and promotional techniques. The final presentation should provide a comprehensive look at how the brand promotes their products to customers.

Based upon what you learned from your research and strategy assessment, recommend a strategy the company could employ to increase profits and sales to the target market. Include two or three final slides that summarize and justify your strategy recommendation.

Please Utilize the bellow attached Template and existing PowerPoint to ADD too.  Also included is a grading rubric.

Thank you 

The purpose of this assignment is to create a professional digital and online profile that highlights your experience, education, skills, and interests in preparation for finding a job in the sports business industry. 

Presenting a polished, professional persona is an integral component of the job search and significantly enhances your employability. Having a well-crafted resume, cover letter, and online networking profile can convey your professionalism to recruiters and potential employers, help to establish networks, and position you to be successful in the competitive sports management . Complete this assignment as if you were applying for an internship or entry-level position in that field.

Resume

A resume provides an overview of your skills and industry experience. Your resume should be concise, organized, and uncluttered. Focus on your achievements rather than your responsibilities in the positions you have held and tweak your resume to reflect experience relevant to the position for which you are applying.

Review the study materials for resume templates and formatting suggestions, and then draft your resume. Your resume should include the following:

1. Current contact information
2. Work experience, including internships (job title, company, position description, dates and location of employment)
3. Education
4. Certifications, awards, and accomplishments
5. Skills summary

Cover Letter

Whereas your resume serves as a general synopsis of your work experience, a cover letter highlights your qualifications in relation to a specific job at hand. Rather than reiterating the content of your resume, this is now your chance to add a personal touch to an application and explain why you are the best candidate for a position.

Write a cover letter to a potential employer as part of your application for an internship or entry-level position in your desired field. Refer to the study materials for examples of cover letters and formatting suggestions. Research the organization or company to establish some familiarity, and then determine what you specifically have to offer them. Your cover letter should include the following:

1. Professional greeting (address your contact by name, if possible)
2. Reasons for your interest in the organization refer to the organization by name and mention the title of the position for which you are applying
3. Identification of your relevant skills
4. Examples of instances when you applied those skills
5. Explanation of why you are a good candidate for the available position
6. Professional closing

LinkedIn Profile

A critical avenue for establishing professional networks and connections is through a digital networking site. LinkedIn is an online networking platform that allows you to connect with both individuals and organizations in your field of interest, research and apply for potential jobs, stay current on industry trends, and examine the profiles of other professionals.

Create a LinkedIn profile, or update your existing profile, and include the following:

1. Professional photo or head shot
2. Headline
3. Personal summary
4. Work experience
5. Education
6. Skills

Using LinkedIn, connect with at least five professional organizations, groups, or individuals within the sector of the Global Sport Ecosystem that most interests you.

General Requirements

Submit a Word document that contains your resume, cover letter, hyperlink to and screenshot of your LinkedIn profile, and a list of the five individuals or groups with which you connected.

1. Find a recent (within 1 year) example of bad framing in the news (provide a link). That is, find a title or sentence in any news source that you think could be improved by changing the reference point to switch from gain to loss frame or vice versa, and rewrite it in a way that you think would be a better. Explain why you think your new frame is better. Your new frame should not change the objective information provided or add new information, nor should it drastically change the original speakers intended message. Hints: 1) Make sure you know what frame means for this class a bad frame is not simply about poor wording! 2) The best examples of sentences to reframe contain numerical information

600-word limit

No fluff rule: Your goal is to show your understanding. Please do NOT write an intro, background, or conclusion. Also do NOT define terms and avoid quoting directly from readings or slides. DO make sure to do the readings thoroughly (the optional ones for that topic may help). Knowledge cannot be faked.

There rarely exist right answers to these questions. Thats what makes the prompts interesting, useful, and fun (we hope). Good write-ups will always reflect a solid understanding of the material but more importantly you should be able to apply the concepts to the prompt. This means that you should not provide definitions and examples from the reading, but instead figure out what concepts are relevant and how they apply to this business situation. The following are a few tangible, specific tips based on years of grading write-ups. I offer them to you in roughly decreasing order of how frustrating their violations are to a grader. 1.Dont regurgitate the reading. You never need to waste space including definitions from the reading. Write as if your audience not only has read the assigned materials but also knows them well. When necessary, cite a concept as briefly as possible. The fact that youve done the reading should be revealed to us by your thinking, NOT by some quotation. 2.Start quickly and end abruptly. For these short write-ups, introductions, background, and conclusions are almost entirely unnecessary. Even worse, they take away space that is much better used in other ways. We dont expect these things to read like English compositions. Nor are we strangers to why youre writing in the first place. Jump right in. 3.Choose specific over abstract. Precision is good. Its good for communication, and its good for sharpening thinking. When you feel yourself getting fuzzy, think to yourself: I need an example. We love examples. Make it real. 4.Be realistic. There is nothing more irritating than a cute suggestion (for example, of how an organization might mitigate a particular bias) that works theoretically but is utterly infeasible in the real world. Perhaps the best criterion is to ask yourself if youd be willing to sit in a managers office advocating his or her use of your recommendation. 5.Less is more. Believe it or not, a common mistake is to include too many ideas not because too many ideas itself is bad, but because these ideas, as intriguing, tantalizing, and, yes, right as they might be, are often too poorly developed. Dont make this mistake! Were not impressed with laundry lists. Its much better to write about a few things really well. Oh, and have fun! This is an opportunity to be creative (the risk-reward tradeoff for creativity is very attractive). A student who is thoughtful and having fun when writing these is generally going to do pretty well. And get more out of it. Thanks!