Close listening assignment: Compare two songs from our first few classes (a list of composers and songwriters will be provided). Write a five-page essay describing the song(s) with descriptive and technical musical terminology (see list of terms on Canvas). Listen many times and use your ears to describe what you hear. Consider melody, rhythm, harmony, lyrics, vocal timbre, instrumentation, word painting, function, and mood. No sources required, but you must cite if you use them.
Day: February 28, 2020
This week, we will expand on other digital marketing efforts companies use to communicate and build lasting customer relationshipswith a twist.
Your objective this week is to identify a company that has faced a crisis within the past ten years (and one that has not yet been addressed by one of your peers). Need some ideascheck out Dan Cobleys TED talk (Links to an external site.) which discusses three brands that faced crisis situations whereby one bad week can undermine decades of good work (Cobley, 2010, 4:40-5:50).
Discuss
In your initial post, describe the direct and digital marketing tactics the brand uses to tailor offers and content to the needs and interests to defined segments or individual buyers to build customer relationships, a brand community, and/or sales.
Examine and summarize the crisis situation. How did the organization handle the crisis using online marketing channels?
Create a PowerPoint on the topic “Will increased data analytics make Senior Marketing Executives jobs harder or easier?” or “Does customer analysis aide in building brand loyalty? Yes or No? ” Choose one side and convince the audience based on data. It is gonna be 10 slides and 5 of the slides must represent data on the topic, and 1 slide for the sources you used. And you need to collect the data on your own.
